Choice Signs Winter Games Spot
LOS ANGELES, CA, February 8, 2006.Choice Hotels International has signed on as the exclusive hotel category advertiser in NBC's telecast of the 2006 Winter Games in Torino, Italy.
More than 2,500 athletes will compete for the Gold in more than 80 events, broadcast on NBC from February 10 through February 26. In addition, Choice Hotels will advertise during Westwood One's radio broadcasts of the Winter Games, airing 75 radio spots that will be heard by more than 150 million listeners.
According to Wayne Wielgus, executive vice president and chief marketing officer for Choice Hotels, the company's television advertisements throughout the February telecast will promote the company's spring promotional campaign, which is "Stay 2 Times. Earn a Free Night."
With this promotion - one of Choice's most successful promotions to date - travelers who are members of Choice's rewards program, Choice Privileges, qualify for a free night's lodging at more than 1,000 hotels after two separate stays at any Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion or MainStay Suites brand hotels in the U.S., Canada, Mexico and the Caribbean.
"NBC's telecast of the 2006 Winter Games in Torino, Italy represents a tremendous opportunity for us to get our message out to the millions of people who will be glued to their television sets, waiting to see the next great moment in sports," said Wielgus. "We secured the same role for the 2004 Summer Games in Greece, and it was such a huge success for us we knew we had to do the same deal this year. The addition of advertisements during radio broadcasts allow us to spread the Choice message even further. As a leader in global hospitality we are proud to be a part of the excitement that surrounds this international event."
Choice Hotels television advertisements will begin airing on February 10 and will be shown on the NBC, MSNBC and CNBC networks.
The radio advertisements, which will promote the company's economy brands spring promotion, feature the voice of Phylicia Rashad, widely known for her role as Clair Huxtable on the 1980's hit, The Cosby Show.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
