Senior-level Travel Execs to meet in Las Vegas
Will discuss the latest trends in online marketing
LAS VEGAS, NV, February 13, 2006. On 3-4th May at the Venetian in Las Vegas, EyeforTravel will be holding its annual Sales and Marketing in Travel 2006 conference. This event will address the issues that are critical to any sales or marketing professional: getting the right marketing mix, email marketing, content, comparison shopping, CRM and destination marketing are all on the agenda. (For a full agenda and a list of speakers click here)
EyeforTravel has recruited speakers from some of the worlds most profitable travel companies. Hear from a wide variety of senior-level sales, marketing, and e-commerce experts from such companies as: Travelocity, Hilton, United, Intercontinental, Club Med, Southwest, Delta, Orbitz, Mark Travel, Cheapflights, Starwood and many more!
This event sees a strong focus on increasing engagement with online customers and understanding how they behave. Delegates will hear how personalization, loyalty schemes, content and consumer generated media all play their part in the purchasing process, and return to their business with the ability to successfully implement and exploit these tools. And if delegates book before this Friday they can take advantage of the special early bird discount!
The conference will open with a keynote presentation from the Chief Marketing Officer at Orbitz who will explain best practices for online marketing. Following this, meta-search giants Kayak and Sidestep will be joined by Starwood as they evaluate what impact meta-search engines have had on online distribution and discuss how they can add value to suppliers, intermediaries and consumers. VPs of Marketing from Grand Circle Travel and The Mark Travel Corporation will be giving tips on how to improve email marketing performance and analyzing the future of this medium.
The destination marketing approach will also be in the spotlight. There will be speakers from leading destination.com sites, as well as a case-study from Club Med on their recent partnership with the Martinique Tourist Board.
On day two the focus shifts to consumer-centric innovations in online travel. Market leaders Hilton, Delta and Travelocity will explain how they create loyal customers and measure the results of their CRM campaigns. Finally, JupiterResearch will be presenting results from their consumer survey - a unique opportunity to hear an up-to-date analysis of consumer behavior.
Now in its 7th successful year, this event is the place to meet with the real-decision makers in travel sales and marketing. Last year nearly half of all the attendees were VP level or above, and with over 200 attendees expected at this year's event, this is a valuable opportunity for high-level travel executives to meet, network and share knowledge. For more information visit: www.eyefortravel.com/smusa2006/14
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
