Aqua Reclassifies Eight Waikiki Properties
Adds Aqua Lite Hotels for Value Conscious Travelers
WAIKIKI, HI, Febrauary 23, 2006. Aqua Hotels & Resorts has reclassified their eight Waikiki properties. "Since several hotels have recently been added to our portfolio, the timing was appropriate for Aqua to further define our product line," said Elizabeth Churchill, Vice President Marketing & Guest Relations for Aqua Hotels. "The reclassification enables consumers to easily differentiate the product offering in each group."
Formed in 2001 to manage and operate hotels and hotel-condominiums in Hawaii, Aqua's CEO and Owner, Mike Paulin unveiled Aqua Boutique Hotels in October 2005 - a select group of properties catering to the lifestyle of today's sophisticated young traveler. Aqua Boutique Hotels offer an intimate and contemporary style and feature seven pillars of the Aqua brand such as AquaSPA and AquaSTART. Aqua Boutique Hotels also provides an array of additional complimentary lifestyle amenities raising the quality of the overall guest experience even more such as:
Welcome gift on arrival
In-room high-speed Internet
Wireless connection at the pool and in the lobby
Lobby coffee / tea service from 7 am - Noon
Daily local newspaper
Nightly turndown service
"Along with Aqua Boutique Hotels, we now have Aqua Lite Hotels," noted Churchill. "Aqua Lite Hotels offer moderately-priced accommodations and several of the Aqua brand amenities- a perfect choice for value-conscious travelers and young families."
Aqua's new categories are:
Aqua Lite Hotels: Aqua Marina, Aqua Kuhio Village and Aqua Continental, Ocean Tower Hotel at Waikiki Beach and Aqua Coral Reef.
Aqua Boutique Hotels: Aqua Palms & Spa, Aqua Bamboo & Spa and Aqua Aloha Surf
Aqua Elite Hotels: Future plans include having several upscale properties in this category.
Recent additions, Ocean Tower Hotel at Waikiki Beach and Aqua Coral Reef, are undergoing renovations that will transition each property into Aqua Boutique Hotel status when the work is completed. "These are exciting times," said Mike Paulin. "When I first started Aqua, my goal was to launch a hotel chain that was geared to the emerging condotel market. As we approach our fifth year, Aqua has evolved and so has my goal. It's a terrific industry that's full of growth opportunities and I love it."