Krisam Group Survey Shows Group Rates Rising Significantly
WASHINGTON, DC, March 30, 2006. According to a survey conducted by the Krisam Group, a national sales company for independent hotels, 90% of independent hotel owners said they believe group rates will continue to escalate through the remainder of the year.
The survey also discovered that 70% of the hotels' average group rates are higher now or will be higher during 2006 than they were during the last hotel market peak in 2000. Furthermore, 75% of the survey respondents said they have recently carried out or will conduct during 2006 major renovations or facilities upgrades based on increasing demand and the evolving needs of customers.
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