Travelodge Boosted by Internet Strategy
LONDON, UK, APril 25, 2006. Travelodge said its first-quarter revenues rose 19 percent, with its Internet strategy spurring growth as it cuts prices.
A total of 79 percent of its rooms are now booked online, reducing costs. Travelodge is targeting rivals such as Whitbread Plc's Premier Travel Inns with its cut-price strategy.
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