Holiday Inn Named Official Hotel of Major League Baseball
NEW YORK, NY, April 27, 2006. InterContinental Hotels Group has forged a three-year agreement that will make Holiday Inn hotels the "Official Hotel of Major League Baseball."
The agreement, which was made with Major League Baseball Properties and Major League Baseball Advanced Media, marks the largest agreement in U.S. sports between a league property and member of the hotel industry. The sponsorship gives IHG exclusive category rights. Holiday Inn unveiled five new club sponsorhsip agreements as well.
As part of the sponsorship, MLB experiences and merchandise will be incorporated into IHG's Priority Club Rewards loyalty program. In addition, Holiday Inn will make significant media commitments to national MLB television rightsholders, as well as to other MLB-produced programming.