Boutique Hotels Target High End Market

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. October 14, 2008

MAY 9, 2006. Quinlin Private is planning to build a new group of up to a dozen boutique hotels in key cities in Central and Eastern Europe.

It has already opened the first of these, Hotel Yasmin, just off Wenceslas Square in the heart of Prague. And it has taken on an experienced hotel management team to operate the hotels. Quinlan has yet to decide whether each hotel will trade under the same brand name, or whether each will have a unique name.

Each hotel will be four stars in terms of quality, but will be competitively priced and with a unique design and style.

This will allow Quinlan to meet an unmet demand in Central and Eastern Europe for quality hotels that are not uniform in their design, like the American chains coming into the market.

Instead Quinlan will pitch hotels at customers who want a distinct experience while being assured of a certain quality of room and service.

Building high-end boutique hotels will also position Quinlan's clients well if they wish to sell-on any hotel.