Dallas Hotel Debuts as a Doubletree After $2 mil Renovation

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. October 14, 2008

DALLAS, TX, June 1, 2006. Doubletree Hotels proudly announces the debut of the Doubletree Hotel Dallas Market Center with the excitement of a $2 million, multi-phase enhancement project. From luxurious, new beds to refreshed public areas, the project is rejuvenating the hotel's 228 guest rooms and 7,000 square feet of meeting space with its first property-wide cosmetic upgrade in nearly 10 years.

Formerly a Wyndham(R) hotel, the Doubletree Hotel Dallas Market Center is owned by Market Center Lodging, L.P.; operated under a franchise agreement with Doubletree Hotel Systems, Inc., a wholly owned subsidiary of Hilton Hotels Corporation; and managed by Axis Hospitality, Inc.

"Doubletree is proud to bring another great upscale, full-service hotel within walking distance of the world's largest wholesale merchandise resource in the world. The strategic location of the Doubletree Hotel Dallas Market Center complements and reinforces our brand's presence and potential further growth in the Dallas Metroplex market," said Dave Horton, senior vice president - brand management for Doubletree Hotels.

Ideally situated just 5 miles from Love Field and 10 miles from Dallas/Ft. Worth International Airport, the Doubletree Hotel Dallas Market Center is located just minutes from the American Airlines Center, Infomart, Dallas Convention Center, the Dallas Aquarium and the West End Entertainment District. Several of the hotel's guestrooms and suites have balconies that overlook the Dallas skyline. All guestrooms and public areas at the Doubletree Hotel Dallas Market Center have been updated with new carpet, wall coverings and contemporary furnishings. By incorporating a comforting color palette of golds and browns, the redesigned hotel experience has proven to be warm and inviting to guests staying at their home away from home. Bathrooms have been transformed to incorporate granite countertops, marble accents, enhanced lighting and curved shower rods, thereby bringing the comforts of home to the hotel room. Just as important, guests will enjoy the luxurious Sweet Dreams(R) by Doubletree Sleep Experience with triple-sheeted down duvets and an abundance of plush pillows for a great night's sleep.

Important conveniences for business travelers include large workspaces, Herman Miller(R) ergonomic desk chairs, two-line cordless phones, wireless and wired high-speed Internet access and remote, secure in-room printing services in every guestroom.

The Doubletree Hotel Dallas Market Center offers more than 7,000 sq. ft. of event space that is suitable for any occasion - from the spacious 4,000 sq. ft. Grand Ballroom to the 600 sq. ft. Grand Salon -- all retrofitted with a complete array of audiovisual technology to make meetings and events productive and successful.

Terranova Caf'e presents a collection of well-prepared, moderate-priced entrees for breakfast, lunch and dinner. For fitness and recreation, guests also have use of a fully-equipped fitness room with cardio and weight training equipment, and an outdoor, heated swimming pool.

Members of the Hilton HHonors guest reward program will still have the opportunity to earn Points & Miles(R) for every qualifying stay at the Doubletree Hotel Dallas Market Center. Hilton HHonors is the only hotel program that allows any of its members to reap Double Dip earnings by simultaneously accumulating both airline miles and hotel points with each qualifying stay at more than 2,700 hotels worldwide. Additional improvements, including landscaping, the exterior facade and minor public area refurbishments, are expected to be complete by mid-Summer.

"All of our team members are proud to continue our longstanding tradition of pampering our guests with impeccable service and true Texas hospitality as the newest Doubletree hotel addition in Dallas," said Jason Dinkens, hotel general manager. "We're even more excited that our guests will now be rewarded with one of the best travel reward programs available today. But now, they'll also receive the added bonus of a newly refreshed guestroom experience and the warm welcome of the legendary warm Doubletree chocolate chip cookie welcome at check-in."

The Doubletree Hotel Dallas Market Center is just south of the intersection of Interstates 35E and Market Center Blvd. at 2015 Market Center Blvd., Dallas, Texas, 75207. For more information on the Doubletree Hotel Dallas Market Center, visit the hotel's website at dallasmarketcenter.doubletree.com, call l-800-222-TREE in the U.S. and Canada or contact the hotel directly at 214-741-7481.