Dynamic Packaging Drives Success
UNITED KINGDOM, Jluy 11, 2005. Metafour today announced a 21% increase in business for their latest financial year. The increase is driven by the huge demand for tour operators and travel agents to have online sales.
"Tour Operators know they must have online dynamic packaging if they are to keep and grow their share of this hugely competitive market" said Rob Udwin, Business Development Director of Metafour, "Our Embarque system has been developed over ten years and offers true dynamic packing for clients which is why it is now in such demand and fuelling our business growth".
"It helps that we have years of experience in the travel industry and understand the buying selection process for consumers and agents. This enables us to help clients really maximise the benefits of being online and reduce the 'click' drop out rate which is the next big issue once you are online."
Rob Udwin explained "Some online travel websites show customers the component parts of their selected package but true dynamic packaging, as offered by the Embarque system, allows an operator to bundle the components parts into a one price package that includes various elements based on the business rules that the Tour Operator wants in place. This means they can change commissions and profits for each element "
Rob Udwin joins the panel for Travelmole's Dynamic Packaging Q&A on Tuesday 19th July. Also on the panel are Vic Darvey from holidayandmore.com, Paul Evans from lowcostbeds.com, Stuart Jackson from Cosmos, Derek Jones from TUI UK and John Seaton from Pegasus Solutions.
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