HSMAI University Releases Series of Webinars
JUNE 27, 2006. The Hospitality Sales & Marketing Association International (HSMAI) University has released three series of webinars designed specifically for sales and marketing professionals in travel and hospitality. Aligned with the HSMAI Special Interest Groups, topics range from revenue management to selling strategies.
"HSMAI University webinars are an excellent and convenient way to spend just an hour at your computer and exponentially add to your resources and knowledge,' states Fran Brasseux, HSMAI's executive vice president.
The 2006 webinars began with a three-part series on 'Best Practices in CVB-Partner Relationships,' and included sessions on 'RFPs from A to Z' and 'Managing Attrition - Maximizing Relationships.' HSMAI University partnered with the Destination Marketing Association International (DMAI) to present this high-impact series. Archive versions of these webinars can be purchased via www.hsmaiuniversity.org.
University webinars have met with acclaim throughout the industry. Says Linda Brown, vice president, convention sales & services, Albuquerque Convention and Visitors Bureau: 'The Albuquerque CVB invited our hotel community to our office for the webinar this past April, and all 35 hotel partners rated their experience as excellent.'
Of a four-part series in June of this year entitled 'The Leisure Sales Game,' Terry Sosa-Hales, marketing director at The Lodge at Chaa Creek, Belize, said: 'Very informative and educational webinar...it served as a source of great ideas and suggestions for me. I took a lot of notes and will be forwarding them to my reservations and guest services department managers.'
The Caribbean Hotel Association (CHA) partnered with HSMAI University to present the 'Leisure Sales Game' series, and again is partnering on all of the upcoming online forums listed here. They run one hour, from 2-3pm EDT, and can be purchased individually or as a series. The remaining three series are as follows:
Defining Revenue Management: Top Line to Bottom Line (a five-part webinar series): July 11, July 15, August 8, August 29 and September 12
--This webinar series explores the exciting and expanding field of revenue management. In conjunction with the release of the special report, Defining Revenue Management: Top Line to Bottom Line, written by Kathleen Cullen and Caryl Helsel of Inspire Resources and published by the HSMAI Foundation, the series will define revenue management, give a brief history of the practice, show how it can, and why it should be integrated into an entire operation.
--Presenter: Kathleen Cullen, co-founder and partner, Inspire Resources, and co-author of the HSMAI Foundation's Defining Revenue Management: Top Line to Bottom Line.
--Sponsors: Amadeus, SECURE-RES, IDeaS, The Elise Group.
The Selling Plan - Helping You Make Informed Strategic Decisions (a four-part webinar series): August 3, August 10, August 17 and August 24
--Find out how to complete a functional and realistic selling strategy for the next 12 months. A standardized selling plan for your company will allow you to share a common sales language, organize sales data, and help make well-informed strategic decisions for the positioning and marketing of a hotel in an individual marketplace. Learn to work with a very streamlined template that can be expanded to fit any size hotel.
--Presenter: Eileen Higgenbotham, president and founder, Hotel Marketing Resources, Inc. (HMR).
The Role of the Sales & Marketing Professional in the Creation and Management of Demand (a three-part webinar series): September 19, September 26 and October 3
--Designed and targeted especially for today's hotel directors of sales and marketing, the sessions will help HDOSMs effectively integrate revenue technology solutions with internal systems and processes in the real-world hotel management environment.
--Presenters: Bonnie Buckhiester and Victoria Edwards, Buckhiester Management USA Inc.
--Sponsors: Amadeus, SECURE-RES, IDeaS, The Elise Group.
HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at eight annual events, including HSMAI's Affordable Meetings(R), and HSMAI World Quest. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 38 chapters in the Americas region.
For more information on HSMAI University, contact the Hospitality Sales & Marketing Association International, 8201 Greensboro Drive, Suite 300, McLean, VA 22102, phone (703) 610-9024; fax (703) 610-9005, or visit www.hsmai.org.
For information or to register for the webinars, go to www.hsmaiuniversity.org, or call (703) 610-9024, x386.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
