Chelsea Football Club Signs With Thomas Cook Sport
LONDON, UK, July 26, 2006. Thomas Cook Sport has signed with Chelsea Football Club to become the official travel partner of the double Premiership champions.
The deal was announced as Chelsea FC flew out to the United States for pre-season training and a prestigious friendly match against the MLS All Stars. The three-year deal will begin at the start of the Premiership season. As a result of the partnership Thomas Cook will also become a platinum sponsor of Chelsea, joining a team of elite brands already associated with the club.
As part of this exclusive partnership, Thomas Cook Sport will be responsible for all team and officials' travel in Europe and internationally, corporate travel, day-to-day business travel and supporter travel both in the UK and overseas.
More travel options and services for fans will be made available than in the past, and the new deal means the consolidation of all the travel for Chelsea with one, blue-chip partner.
Danny Talbot, Director of Thomas Cook Sport, said: "As the UK's favourite travel brand we are delighted to be involved in this partnership with one of Europe's top football teams.
"It not only cements Thomas Cook Sport's commitment to the sporting industry as a whole, but in particular allows us to offer an unbeatable standard of travel options for fans to support their club across the world alongside providing an excellent service to the Chelsea team and its management."
Chelsea's Business Affairs Director Paul Smith said: "Thomas Cook is one of the most respected and successful brands in travel, so a partnership with Chelsea is a natural one.
"Not only will this lead to a better, and more varied, service for the club and its fans but Thomas Cook will also enjoy a deeper relationship with Chelsea through their platinum sponsorship."
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