Jones Lang LaSalle Indentifies Top 10 Hidden Investment Markets

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. October 14, 2008

CHICAGO, IL, July 28, 2006. The hidden gem cities identified by the Jones Lang LaSalle Hotels team represent untapped locales that offer investment opportunities in the up-and-coming market segment.

'There is no specific blend of elements that each market shares, as future growth is projected from a multitude of dynamic components. However, each market exhibits specific characteristics and developments which draw on the future trends of the lodging industry, propelling them from the sidelines onto the mainstream playing field. These less obvious markets offer the potential for lucrative returns,' said Kristina Paider, senior vice president of marketing and research for Jones Lang LaSalle Hotels in Chicago.

The top ten cities in alphabetical order are:

Calgary, British Columbia;

Charleston, SC;

Jacksonville, FL;

Kauai, HI;

Mammoth Mountain, CA;

Monterrey, Mexico;

Portland, OR;

Sacramento, CA;

Savannah, GA; and

Scottsdale, AZ.

'Markets such as New York, San Francisco, Chicago, Washington, DC, and Los Angeles represent the 'usual suspects' for lodging investment, as they encompass the infrastructure, product and strong demand generators necessary to attract hotel investors and their capital,' said Arthur Adler, managing director and CEO-Americas for Jones Lang LaSalle Hotels in New York. 'However, cap rates and longer-term yields have been driven down in these markets due to strong market fundamentals, significant investor interest and a general lack of product. The hidden gem markets offer investors the opportunity to earn a favorable risk adjusted return, potentially with less competition for assets.'

To receive a copy of Jones Lang LaSalle Hotels' full research report, FocusOn: Hidden Gem Markets, with a detailed analysis on each market, please visit www.joneslanglasallehotels.com or www.jllhss.com.