Swire Set to Open Second Hong Kong Hotel
EAST a 345 Room Lifestyle Business Hotel
HONG KONG, China, May 15, 2009 - Swire Hotels is set to unveil its second Hong Kong hotel and its third property worldwide in January 2010 with the opening of a lifestyle business hotel, EAST.
EAST is located at Island East, incorporating a new landmark development by Swire, One Island East, in Quarry Bay. The location at one of the most attractive out-of-Central business addresses in Hong Kong, a new home to over 300 multinationals including some of the most prestigious Fortune 500 corporations, makes it ideal for business travellers.
EAST is created for business travellers looking for a relaxed, convenient and contemporary environment. It features services such as a paperless front-desk which enables guests to check-in only on their first visit, with express check-in and pre-registration prior to arrival all that is necessary thereafter.
The hotel's 345 rooms and suites, featuring harbour or urban views, offer the latest in iHome / iTouch technology and complimentary WiFi broadband internet connection is offered throughout the hotel.
Dining is highlighted by all-day restaurant EAST Caf'e and a chic harbour view rooftop bar and deck.
Recreational facilities at EAST include a 24-hour gym, an outdoor swimming pool and a Juice bar.
The hotel is also conveniently close to Tai Koo MTR station and is a short drive away from Central and Causeway Bay.
Swire Hotels launched its first property, The Opposite House, in Beijing, in 2008. A second, The Upper House, opens at Pacific Place in Admiralty on Hong Kong Island in October 2009.
"Our hotel aims to create different and surprising experiences that complement the lives of our guests and enhance their lifestyle. EAST is designed to meet the needs of business travellers at Island East," said Brian Williams, Managing Director of Swire Hotels.
About Swire Hotels
Swire Hotels has been created to manage intriguing urban hotels in Hong Kong, Mainland China and the United Kingdom, providing a luxury experience for travellers who seek individuality, style and personalised service.
The Opposite House, Beijing, opened in 2008 and will be followed by the opening of The Upper House, a 117-room luxury hotel in Pacific Place, Hong Kong, in the autumn of 2009 and in future a 90-room hotel at TaiKoo Hui in Guangzhou. Swire Hotels will open a 345-room lifestyle business hotel called EAST in TaiKoo Shing, Hong Kong, in 2010.
In the United Kingdom, Swire Hotels is developing a collection of stylish boutique hotels in interesting English towns and cities to be launched in 2010.
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