City of Amsterdam Signs Agreement with Park Plaza
Develop an art'otel in the City's Iconic Former Kadaster Office
AMSTERDAM, NL, July 6, 2009 - Park Plaza Hotels announce the signing of a key covenant with the City of Amsterdam (The Netherlands), paving the way for developing an art'otel in one of Amsterdam's most iconic city centre buildings.
Amsterdam (03 July 2009) - Park Plaza Hotels has today reached an agreement with the City of Amsterdam to develop an art'otel in the city's iconic former 'Kadaster' office.
Plans for the company's 10th art'otel were announced during an exclusive press and partner event at the former Kadaster office, at 4pm today.
Such plans for art'otel amsterdam include some 100 guest rooms, an art caf'e and a ground-floor and basement public space dedicated to showcasing cultural and social activities.
The signing of the covenant enables Park Plaza Hotels to apply for all necessary planning permissions, with the hotel scheduled to open early 2011, in tandem with a huge city regeneration project that includes the local area surrounding the famous Kadaster building.
The iconic building, situated in prime position opposite the city's Central Station, first opened its doors in 1920 and served initially as the head office of the Koninklijke Hollandsche Lloyd (shipping company). For the past several decades the city's land registry office ('Kadaster') was the sole tenant of the building, until they relocated in 2004.
Boris Ivesha, President & CEO of Park Plaza Hotels comments: "To develop our first art'otel in Amsterdam, where we have a strong performance record in our two Park Plaza branded properties is an exciting evolution and we are confident of its appeal. With art'otel amsterdam, we bring a modern, contemporary and edgy hotel addition to the city's accommodation offering, presenting guests who have a passion for art and travel the unique opportunity to literally sleep in an art gallery."
This milestone development is announced at a time of aggressive expansion for Park Plaza Hotels' lifestyle art'otel brand, with developments confirmed in cosmopolitan destinations such as Cologne and Marrakech (both opening late 2009), and London in 2012, since full ownership of the brand was granted in 2007.
art'otel sits within US hospitality giant Carlson Hotels Worldwide's global Park Plaza Hotels & Resorts brand, linked to the powerful reservation portal Curtis-C, strong partner network and award-winning marketing programmes.
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