AH&LA Campaign Highlights Member Success During Tough Times
New Website and Facebook Initiative Highlight 10 Members' Stories
JULY 13, 2009 - As a result of the record interest in the American Hotel & Lodging Association's (AH&LA) guidelines released earlier this year, 10 things you should do right now to protect your bottom line, AH&LA has created the 10 Signs of Success campaign.
This new campaign features companies and properties that have achieved notable success based upon a particular tactic from the original guidelines, and shares their stories. Evaluating bottom-line driven strategies, hoteliers get an inside look at what's working for their peers and gain new ideas for strengthening their own operations.
Highlights include The Roosevelt Hotel NYC's recent central reservation system switch to provide customers with a more user-friendly system and an easier and faster way of loading rates and applying revenue management decisions; JW Marriott/Cherry Creek's climb to top performer status in guest satisfaction by investing in employee training through the Educational Institute; and the Rendezvous Bed & Breakfast successful efforts to garner high level media attention.
All 10 stories are found at www.ahla.com/success, and each one describes complementary resources that can help hoteliers achieve their own success.
Furthering dialogue amongst hoteliers on strategies to grow profit, increase occupancy, and maintain employee satisfaction, AH&LA has used the Success Stories campaign as a feature on its revamped Facebook Fan Page. This new online presence allows members to leave comments and share their own successes.
For more information on AH&LA member benefits, please visit www.ahla.com, or contact membership@ahla.com.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
