Fairmont Says, Kids - R U Ready?
JULY 30, 2009 - In its continued quest to offer guests opportunities to integrate health and wellness into their travels, Fairmont Hotels & Resorts is pleased to introduce RU Ready?, an innovative, interactive fitness program for our younger guests aged 7-17 which fuses a kid's contemporary world of computers, video games and interactive web communication together with outdoor play.
Available seasonally at select resort properties, RU Ready?, a partnership with Trick It Out Sports, offers a fun fitness challenge designed to improve kids' athletic skills for baseball, basketball, football, lacrosse, skateboarding, snowboarding, soccer and more.
The curriculum combines the use of playing cards and a web-based experience to provide instructional and competitive participatory skill challenges. Kids are trained in the development of seven essential fundamental fitness skills (agility, balance, coordination, flexibility, speed, strength and stamina) by doing "tricks" similar to skateboarding and snowboarding. The kids are asked to perform drills of specific tricks that sharpen their skills in different ways, then compete against others or against their own scores of previous sessions. Kids will also receive a special RU Ready? adidas t-shirt to take home.
E-mail updates and customized web pages allow participants to engage and continue their training after they return home. They can compete virtually against other kids or just test their own progress, incorporating online media with outdoor fun.The program for Fairmont was designed by Scott Lancaster, a youth sports expert, with over 20 years of experience developing player and coaching programs for the National Football League, US Soccer, and Arena Football.RU Ready? is currently available at The Fairmont Chateau Whistler, Canada; The Fairmont Kea Lani and The Fairmont Orchid, Hawaii; the Fairmont Mayakoba, Mexico; The Fairmont Southampton, Bermuda; the Fairmont St Andrews, Scotland and The Fairmont Turnberry Isle Resort & Club near Miami. The program will soon be available at The Fairmont Acapulco Princess, Mexico and the Fairmont Singapore.Specific program details, including pricing, session times and registration instructions are available on Fairmont.com, under property listings.
With a strong company-wide focus on health and wellness RU Ready? joins other programs and services Fairmont offers guests, from complimentary BMW Cruise Bikes and golf clubs at select locations to the Fairmont Fit program. Offered to members of Fairmont President's Club (FPC), the brand's guest loyalty program, Fairmont Fit provides guests with easy access to adidas training gear during their stay, delivering exercise apparel and footwear directly to guestrooms for use in room, in the gym, or to enjoy outdoors. Free to join, Fairmont President's Club provides guests with special benefits and privileges designed to reflect individual travel preferences and offer an enhanced level of service. Guests can enroll at time of booking or online at www.fairmont.com/fpc.
ABOUT SCOTT LANCASTER
Scott Lancaster is the founder and President of Athletic Fitness, Inc, Trick it out Sports, and author of Fair Play: How to Make Organized Sports a Great Experience for Your Kids (Prentice Hall Press, September 2002), and Athletic Fitness for Kids, (Human Kinetics, January, 2008). Lancaster has 20 years of experience in developing youth sports programs in soccer and football, yet his innovative approach can be implemented to improve all youth sports. Over the 12 years he worked for the NFL, Lancaster developed a youth sports philosophy with an innovative turnkey structure that has reinvented football, providing a more family-friendly way to play and attracted more than four million players (ages 5 to 17) nationwide into his programs. The structure incorporates a progression of skill development, allowing more sensible path for young athletes to play traditional football in their later years. Lancaster is also Sirius Radio's Youth Sports Expert hosting his own national radio programs and appears weekly as a guest on the NFL Channel's "Movin the Chains". Prior to joining the NFL, Lancaster spent six years developing grassroots programs for USA Soccer. For more information and to follow Scott Lancaster visit www.scottlancasteronsports.com.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
