Sunday River Announces Improvements for '09-'10 Season

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. August 20, 2009

AUGUST 20, 2009 - When the ski trails of Sunday River opened on December 19, 1959, all that existed were four trails, a T-bar and a small base lodge encompassing a restroom and some offices. Exactly fifty years later, Sunday River will celebrate its 50th Birthday with 132 trails, 671 acres spanning across eight mountain peaks , 16 chairlifts , two Grand Resort Hotels , four lodges and unsurpassed snowmaking and grooming system . The icing on this year's birthday cake? $3.5 million in capital improvements to lodging upgrades, snowmaking equipment and lift service.

"Last year's capital investments including the Chondola and 12-hour skiing , combined with this year's investments in lodging , lifts and snowmaking , sets Sunday River up for great success and gives us a reason to celebrate how far we have come in 50 years," said Dana Bullen, General Manager for Sunday River.

The most significant of this year's capital expenditures is $1.4 million on new custom-designed Boyne Beds to each room of Sunday River's two Grand Resort Hotels . Boyne Beds feature a 13.5 inch coil-on-coil mattress; all-white bedding package including 300 thread count sheets, a Primaloft comforter and fresh white duvet covers, as well as a collection of goose down sleeping pillows and Euro shams. As well, each room is outfitted with new 42-inch flat screen televisions.

Sunday River's remaining capital budget for 2009-2010 continues to invest in the resort's lift and snowmaking systems with the additions of new drives and low voltage replacements for the White Cap and Spruce Peak lifts; new lift houses for the magic carpet area, a new load ramp for the White Cap lift, new disconnects, valves and piping for the Bark Pump House, a new drying tower for the Snowflake Factory, as well as valve and valve house upgrades and new snowmaking hose. Total investment for land, equipment and building upgrades is $2.4 million.

In 2008, Sunday River introduced $14.2 million in capital improvements including New England's only Chondola lift, night skiing/riding and 75 Boyne-developed Low-Energy fan guns designed for high-efficiency snowmaking.

Since becoming part of the Boyne Resorts family in 2007, Sunday River has celebrated www.sundayriver.com/index.html $15.9 million in capital investments. Sunday River has the largest and most technically advanced snowmaking system in the East including over 1,900 state-of-the-art snow and fan guns - enough to leave every trail set up all winter long. These snow guns are spread out along 72 miles of snowmaking pipes which cover 92% of Sunday River's terrain.

Located in Newry, Maine, amidst the scenic White Mountains, Sunday River is the second largest ski resort in New England and one of the most visited with a half a million skiers and riders travelling to the resort annually. Averaging 167in of snow annually, Sunday River has made a name for itself as one of the best groomed resorts with 620 of the resort's 671 acres shaped into perfect corduroy daily.

Sunday River celebrates its 50th Birthday with one of the biggest parties guests have ever seen on December 19, 2009. Throughout the season, visitors to Sunday River can expect season-long pass and lift ticket benefits, events, activities and special promotions.

For more information on Sunday River, including season pass and lift ticket pricing, events and activities, visit www.sundayriver.com or call (800) 543-2SKI.