Motel 6 Giving Free Rooms to Bands on the Road
'Rock Yourself To Sleep' Promotion In Partnership With Primary Wave Music Publishing
AUGUST 27, 2009 - Primary Wave Music, one of the largest music publishing companies in the United States, announced today its partnership with Motel 6 on a new campaign designed to support touring bands. The first of its kind, the 'Rock Yourself To Sleep' campaign will offer six weeks of free lodging to bands on tour, helping to offset the daunting costs of life on the road. The program will kick-off in early September
The first bands to participate in the program are Stephen Kellogg & The Sixers, Hit The Lights and Sparks The Rescue.
Stephen Kellogg & The Sixers are on tour now in of support their new CD 'The Bear," available Sept. 8th. Hit The Lights are currently on the 'Warped Tour,' and Sparks The Rescue, fresh off the European leg of the All-American Rejects tour, is out supporting their new album 'Eyes To The Sun.' The two bands will be touring together this fall.
'Being on the road is an integral part of a band's success,' noted Devin Lasker, Partner/Chief Imagination Officer for Primary Wave. 'Unfortunately, touring is an expensive proposition, so we created this program to alleviate that burden. We found a partner in Motel 6 who believed in the cause and were as excited as we were to bring this campaign to life.'
'Motel 6 is happy to join the campaign and offer weary rock bands a great place to rest and recharge while they're on tour,' said Olivier Poirot, CEO of Accor North America, Motel 6 and Studio 6. 'We enjoy being able to support the dedicated and creative efforts of young musicians and look forward to seeing them at Motel 6.'
Of this new program Alex Roy, lead singer for Sparks The Rescue said, 'We are really grateful to Primary Wave and Motel 6 for choosing us to be a part of the "Rock Yourself To Sleep" promotion. The band can't wait to end every night at a Motel 6 this fall when we tour with Hit The Lights. Sparks The Rescue is going to rock hard and sleep well!'
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