Hilton Launches 'Live Like a Mad Man' Sweepstakes

Sweepstakes Includes New York City Getaway Package, 'Mad Men' Memorabilia and Makeover

. September 21, 2009

NEW YORK, NY, September 21, 2009 - On the heels of Hilton's participation in AMC's 'New York's Gone MAD' week in August, during which the network celebrated Mad Men's new season with an exciting lineup of Mad Men-inspired events, Hilton Hotels Corporation's portfolio of hotel brands announced today a new related sweepstakes. The Live Like a Mad Man sweepstakes gives fans the opportunity to step into the shoes of their favorite Mad Men character with a chance to win a 4 day/3 night package getaway to New York City, the famed backdrop of the critically-acclaimed show. To enter the 'Live Like a Mad Man' Sweepstakes, members must simply book online at www.hiltonfamily.com/madmen and stay at any participating hotel worldwide at the special Mad Men rate through November 15, 2009.

The 'Live Like a Mad Man Sweepstakes' includes four days and three nights at The Waldorf=Astoria in New York City, two round trip airline tickets to New York City, one Mad Men wardrobe item, such as a fedora hat worn by ad man Donald Draper, a Mad Men Guide to New York, an autographed script and a DVD collection of Seasons One and Two. The lucky winner will receive gift cards for Mad Men inspired locations allowing them to be wined and dined like any VIP Sterling Cooper client. Not only will the winner act the part, but they will also look the part after being styled by a show stylist.

"Mad Men has captured the fascination of television viewers everywhere and rekindled a certain romanticism with New York and the 1960s," said Jeff Diskin, senior vice president, global customer marketing, Hilton Hotels Corporation. "Our Live Like a Mad Man rate is the perfect way to experience the luxury and grandeur of travel in the Big Apple and around the world."

The winner will be selected at random during a drawing on December 7, 2009. For additional information please go to www.hiltonfamily.com/madmen.

AMC's 'New York's Gone MAD,' ran from Monday, August 10 through Sunday, August 16th. Fans were able to take part in a variety of Mad Men activities throughout New York City. Activities included Mad Men-inspired cocktails at the New York Hilton, where the bars served up popular 1960s era cocktails, including a Brandy Alexander, Tom Collins. 'New York's Gone MAD' culminated with a live screening of the series' Season 3 premiere episode in Times Square on Sunday, August 16 at 10 p.m.

*TERMS AND CONDITIONS

No purchase necessary. Open to US legal residents of majority age. Void in Puerto Rico and where prohibited. Official rules at Hiltonfamily.com/madmenrules.

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