Choice Launches New Sales & Marketing Training for Franchise Properties
NOVEMBER 12, 2009 - Choice Hotels International, Inc. (NYSE: CHH), with d'Orleans Hospitality Training, announces the launch of the new comprehensive Choice Hotels Effective Sales System (CHESS) workshop, available for use by its franchisees and their associates. The workshop's main focus is to provide Choice-brand hotel management with strategies and tactics to perform in today's economic environment.
'This new program that we've made available to our franchises is yet another way that we at Choice Hotels are constantly looking to provide useful and informational resources that can help our properties succeed in today's environment,' said Bob Kerr, project director of certification programs for learning and performance solutions at Choice Hotels. 'The CHESS workshop gives franchisees effective take-away tactics and strategies that they can immediately implement at their properties.'
Jeanne d'Orleans, principal of d'Orleans Hospitality Training, developed the new multi-day workshop for Choice in order to meet the current sales and marketing needs of management at Choice brand properties. Working with key internal subject matter experts d'Orleans crafted an opportunity to learn what it takes to overcome the challenges of the current financial climate. Combining foundation skills of professional sales with today's 2.0 technologies, participants are gaining an effective approach to build revenue for their hotels.
The CHESS program is currently being offered at the Choice Hotels Corporate Learning Center at the company's headquarters in Silver Spring, MD.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
