Franchised Hotels Have New Innovative Way to Promote Local Specials

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. December 08, 2009

PARSIPPANY, NJ, November 30, 2009 - Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry today, announced the roll out of its innovative marketing tool for franchised and branded hotels, Link2Brand. Link2Brand provides hotels with a simple way to convert long and hard to remember brand system website URL links into short, meaningful website URL links.

"Link2Brand is truly a hospitality innovation in that it solves a long-time issue for branded properties," said DJ Vallauri, Lodging Interactive's Founder and President. "Franchisees of every major brand have told us about their inability to create short, relevant branded web links for local promotions, special events and/or groups. The issue is always the same, the brand reservations system cannot generate short 'one click' relevant links that pass through SRP codes; this is a limitation of all branded hotel reservation systems and Link2Brand solves this issue."

Link2Brand can also be used to promote local hotel specials and promotional hotel landing pages that reside on the hotel brand's website. The example below demonstrates a Sheraton brand website URL link for a local "American Girl" package special offered at the Sheraton Hotel in Chicago.

Link2Brand Turns this brand link:
http://www.starwoodhotels.com/sheraton/search/pre_decider_all.html?propertyID=196& ratePlanName=AGIRL&IM=SOP_AMERICANGIRL_SI_196_CHI

Into this easy to print & relevant link:
http://MyHotelPackages.com/SheratonChicago/AmericanGirl ( click link to see it in action )

Example Link2Brand Hotel Uses :

• Use short links in your local printed promotions & advertising
  
• Offer group customers short, personalized links to their group room block
  
• Email links without links wrapping or breaking
  
• Offer local business accounts personalized links - no codes to remember
  
• Create direct links to your brand landing pages

To view other example links, click below :
http://Direct2Hotel.biz/HiltonCheckers/Website
http://MyHotelPackages.com/MarriottWhitePlains/Theatre
http://MyHotelPackages.com/OmniFortWorth/BreakfastPackage
http://MyHotelPromotions.com/DaysInnFlagstaff/Ski&Stay
http://MyHotelPromotions.com/RamadaCommerce/Disneyland
http://PreferredHotelRate.com/RanaissanceLasVegas/RomancePackage
http://MyHotelPromotions.com/WyndhamTremontGalveston/Theatre

Hoteliers can open a free Link2Brand 10 day trial account and immediately begin creating an unlimited amount of links which take less than 30 seconds to create.

"Link2Brand truly fills an industry need and does so in a cost-effective manner," added Mr. Vallauri. "This sales and marketing tool is a must for any hotel, franchised or independent as it also works well with any third party booking engine."

For an online demonstration and to sign up for a free trial account, please visit Link2brand.com.

About Lodging Interactive
Lodging Interactive, headquartered in Parsippany, NJ, is a leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel internet marketing services to hundreds of hotels, resorts, timeshares, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.

Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing.

Lodging Interactive is a proud member of the American Hotel & Lodging Association (AH&LA) and a supporter of the Hotel Sales & Marketing Association International (HSMAI). For more information contact Richard Walsh, Vice President of Business Development at [email protected] or at 877-291-4411. The company's website is located at www.LodgingInteractive.com .