CARINO Announces Royal Park Hotel Adopts GDS Chain Code
Four-Star Property Selected New Code “UN” as part of Luxury Collection
NEW YORK CITY - February 10, 2010 - Royal Park Hotel, a four-star, Detroit hotel that evokes the feeling of the fine country manor homes of England, announced it has adopted CARINO Hotels and Resorts Worldwide's Global Distribution System (GDS) code “UN”. CARINO Hotels and Resorts Worldwide, a sales and customer information company dedicated to assisting luxury hotels, launched the GDS code so that participating members will now be able to see and track directly the measurable results that the organization delivers.
“We are so excited about the wonderful prospects for our members with the GDS chain code,” said Joe Carino, president, CARINO Hotels and Resorts Worldwide. “We look forward to assisting Royal Park Hotel as well as the rest of our member properties, as a “one-stop” shop offering revenue and reservations support as well.”
Not only does the GDS chain code “UN” provide the ability for members to track the source of all reservations, it also opens up new opportunities for exposure and promotion of the properties. Seamless connectivity allows members to enter their data once and feed it across multiple channels, providing maximum exposure to more customers. The GDS chain code feeds information to major travel agency systems including Sabre, Amadeus/Apollo/Gallileo, and Worldspan that connect directly to more than 600,000 travel agencies worldwide. In turn, these systems power consumer travel websites such as Orbitz, Travelocity and Expedia, among others. Thus, the GDS code also allow CARINO Hotels and Resorts Worldwide members to reach both businesses and consumers concurrently for the very first time ever since the organization's inception.
“We are very energized by the opportunity to partner with CARINO Hotels and Resorts Worldwide. Their GDS code will allow us access to markets that have been untapped.” said Susan Keels, Director of Sales and Marketing for Royal Park Hotel. “Our hotel offers relaxed elegance with exquisite amenities and appointments, but most importantly it offers our guest a tremendous value during this difficult economic downturn. We know that CARINO will introduce our hotel to both the domestic and international traveler as a 'can't miss' proposition. This partnership will maximize our exposure throughout the world and create new opportunities for future guests and clients.”
CARINO Hotels and Resorts Worldwide uses SynXis as its central reservation system provider. Through the partnership, consumers can book reservations at member hotels from CARINO's branded website, or from the hotels' own websites.
In addition to the GDS chain code, CARINO Hotels and Resorts Worldwide launched www.carinohotels.com, as well as a new 800 number and call center services for member properties. CARINO Hotels and Resorts Worldwide also recently changed its name from CARINO Collection in order to reflect a more global focus, and has re-branded the organization.
The Royal Park Hotel is located 30 minutes north of Detroit, MI. The AAA four-diamond hotel is within walking distance from downtown Rochester. Featuring 143 uniquely designed guest rooms and suites; relaxed and understated elegance is the specialty of the house. With event space accommodating up to 1,200 guests, the Royal Park Hotel is the ideal setting for corporate meetings, romantic weddings, intimate receptions and gatherings with family and friends. For more information, visit www.carinohotels.com.
CARINO Hotels and Resorts Worldwide is the only hotel sales company that provides a centralized customer database, RFP tools and sales and marketing support for luxury hotels & resorts worldwide. With offices in New York and London, Chicago and Los Angeles, CARINO Hotels and Resorts Worldwide is a full service sales and customer information company, dedicated to assisting luxury hotels with the global sales process. At the heart of CARINO's suite of services is SalesConnect 2.0TM, a web-based database of corporate, leisure and group account information. For more information on CARINO Hotels and Resorts Worldwide, please visit the website at www.carinohotels.com or call (212) 808-6590.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
