The Leading Hotels of the World Chooses ClickSquared for Cross-channel Guest Marketing Solution
Will Focus on Increasing Guest Engagement and Loyalty
Waltham, MA - April 21, 2010 - The Leading Hotels of the World, Ltd. (LHW) announced today that they selected ClickSquared as their cross-channel marketing solution partner. ClickSquared's SaaS (Software as a Service) marketing platform, Click 3G, will allow LHW to create highly personalized guest communications and to execute lifecycle-based marketing programs based on individual guest preferences to promote brand engagement, engender guest loyalty and drive increased bookings activity for its member hotels.
The Leading Hotels of the World will use Click 3G to consolidate information from various guest touch-points such as website, reservation center, social media, loyalty program and on-property activity to better understand each guest's preferences, and use that information to develop and orchestrate relevant cross-channel communication programs -- that anticipate each guest's needs.
“We want to engage with each guest in an individually meaningful way. Our goal is to create a consistently delightful 'guest experience' from the minute they search for a LHW destination to the time they leave a member property”, said Claudia Kozma Kaplan, senior vice president of marketing and corporate communications, The Leading Hotels of the World. “We consider ClickSquared's Click 3G cross-channel platform to be best-in-class, and were impressed by their deep expertise and experience in the luxury hospitality space. The move to ClickSquared will enable us to better understand our guests' needs and preferences, further enrich our Leaders Club program, and provide individually tailored communications that will enhance the overall guest experience.”
ClickSquared was recognized as a Strong Performer in the December 2009 Forrester Research, Inc. report, “The Forrester Wave: Email Marketing Service Providers, Q4 2009.” The report gave ClickSquared top marks in several areas including its analytic services, systems integration and content library module, and highlighted its travel-vertical capabilities.
According to the report, “ClickSquared provides a host of digital services by leveraging its own proprietary Web hosted platform that supports self, managed, and blended service models. It has good provisions for enabling multichannel communications including email, direct mail, and SMS. Its ability to leverage loyalty data, particularly within the travel vertical, is a plus.”
“We are excited to partner with the world's largest international luxury hotel brand and are gratified that The Leading Hotels of the World recognized our extensive hospitality expertise and experience” said Bob King, general manager, travel and hospitality, ClickSquared. “Our innovative Click 3G marketing platform, combined with our strategy and analytics services, will enable LHW to create data-driven guest engagement programs -- including real-time programs -- and allow LHW to develop an effective, relevant dialogue with each and every guest.”
About ClickSquared:<br. ClickSquared is a premier provider of email and cross-channel database marketing solutions. With innovative offerings ranging from self-service email to highly automated, real-time customer engagement and loyalty programs, ClickSquared's innovative SaaS marketing platform orchestrates and delivers analytics-driven, relevant and personalized customer communications across email, direct mail, social, mobile and web channels. Leveraging a team of marketing, technology and vertical-industry experts that are passionate about our clients' success, ClickSquared enables organizations of all sizes to maximize the return on their marketing investment.
ClickSquared has helped to build some of the world's best known brands including ARAMARK, Boston Celtics, Cable One, Comcast, Dr. Pepper/7-Up, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Montage Resorts, Starwood, Sovereign Bank, US Bank, US Gypsum and Capital One Bank. For more information on ClickSquared, visit the company's web site at:
www.clicksquared.com.
About The Leading Hotels of the World:
The Leading Hotels of the World, Ltd. is the prestigious luxury hospitality organization representing more than 450 of the world's finest hotels, resorts and spas, and is the operator of www.lhw.com and www.lhwspas.com - the online sources for your luxury lifestyle. As the largest international luxury hotel brand, the firm maintains offices in 22 major markets across the globe.
Since 1928, the company's reputation for excellence derives from the exacting levels of quality it demands of its members, each of which must pass a rigorous, anonymous inspection covering hundreds of meticulous criteria spanning from product to behavioral standards. This set of standards is the most stringent in the industry.
CONTACT:
Jill E. Monahan
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Tier One Partners
P: 484.244.5300
C: 610.220.1090
[email protected]
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
