Steiner Leisure to Operate New Mandara Spa at the Harrah's Cherokee Casino
October 13, 2010 - Steiner Leisure Limited (Nasdaq:STNR) today announced entry into an agreement to operate a Mandara luxury spa facility at the expanded Harrah's Cherokee Casino & Hotel in North Carolina. The term of this agreement is five years from the opening date of the spa.
Harrah's Cherokee, an enterprise of the Eastern Band of Cherokee Nation, is a luxury property located in western North Carolina and nestled in natural beauty between the Great Smokey Mountains and the Blue Ridge Parkway. The property is currently undergoing an expansion project, anticipated to be completed in 2012. Upon completion, the 56-acre property will have added a third hotel tower (21-story Creek Tower), a 3,000-plus seat Event Center, entertainment and VIP lounges, a state-of-the-art digital poker room, an Asian gaming room, retail outlets and new restaurants, hotel and casino parking garages, renovated and increased casino floor size and game capacity, as well as the new luxury spa. Steiner has been engaged to provide technical support and consulting services in connection with the construction and design of the spa, as well as to operate the spa facility following its completion.
Leonard Fluxman, President and Chief Executive Officer of Steiner, said, "We are delighted to introduce our Mandara brand to the beautiful mountain setting that is home to the Eastern Band of Cherokee Nation. We look forward to incorporating elements of Native American culture into our time-honored Balinese-inspired treatments to bring our guests the best in therapeutic luxury. We believe that the availability of our beauty and wellness services and products, as well as the opportunity to relax and be pampered, will enhance the vacation experience for all guests of the Harrah's Cherokee complex."
Steiner Leisure Limited is a worldwide provider of spa services. The Company's operations include shipboard and land-based spas and salons. We provide our services on 133 cruise ships and at 70 land-based spas. Our land-based spas include resort spas, urban hotel spas and day spas and are operated under our Elemis(R), Mandara(R), Chavana(R), Bliss(R) and Remede(R) brands. In addition, a total of 29 resort and hotel spas are operated under our brands by third parties pursuant to license agreements with the Company. Our cruise line and land-based resort customers include Carnival Cruise Lines, Celebrity Cruises, Crystal Cruises, Harrah's Entertainment, Hilton Hotels, Holland America Line, InterContinental Hotels and Resorts, Kerzner International, Loews Hotels, Marriott Hotels, Nikko Hotels, Norwegian Cruise Line, Planet Hollywood, Princess Cruises, Royal Caribbean Cruises, Seabourn Cruise Lines, Sofitel Luxury Hotels, St. Regis Hotels, W Hotels and Westin Hotels and Resorts. Our award-winning Elemis, Bliss and Remede brands are used and sold in our cruise ship and/or land-based spas and are also distributed worldwide to exclusive hotels, salons, health clubs, department stores and destination spas. Our products are also available at www.timetospa.com and www.blissworld.com.
Steiner Leisure also owns and operates five post secondary schools (comprised of a total of 17 campuses) located in Miami, Orlando, Pompano Beach and Sarasota, Florida; Baltimore, Maryland; Charlottesville, Virginia; York, Pennsylvania; Salt Lake City and Lindon, Utah; Las Vegas, Nevada; Tempe and Phoenix, Arizona; Westminster and Aurora, Colorado; and Groton, Newington and Westport, Connecticut. Offering degree and non-degree programs in massage therapy and, in some cases, skin care, these schools train and qualify spa professionals for health and beauty positions within the Steiner family of companies or other industry entities.
Our statements with respect to the completion of the expansion of the Harrah's Cherokee property, including the construction and design of the Mandara spa, may be deemed to be forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements do not guarantee the completion of the expansion as scheduled, since known and unknown risks and other factors may preclude results that match this statement. Such risks and factors include uncertainties beyond our control that could adversely affect the construction and completion of spa facilities such as at the Harrah's Cherokee Hotel and Casino in North Carolina, including, among other things, our lack of control over the construction work and possible weather-related delays. Other risks are described in our filings with the Securities and Exchange Commission, including our Annual Report on Form 10-K for 2009. We undertake no obligation to publicly update or revise any of such forward-looking statements.