Boomerang Reintroducing Shoney's Inn Brand
January 4, 2011 - The master brand and parent company Boomerang Hotels, announces the relaunch of Shoney's Inn® and Shoney's Inn & Suites®.
“Shoney's Inn is an iconic US brand and we are very pleased to have finally prevailed in a long running lawsuit to bring this great name back to the economy lodging sector.” said Brendan Watters, CEO, Boomerang Hotels. “Boomerang Hotels is proud to reintroduce Shoney's Inn, especially during this challenging time for the lodging industry. With its strong name recognition, the Shoney's Inn brand will certainly help our franchisees gain their fair share of the market.”
Shoney's Inn and Shoney's Inn & Suites are well-known brands, and will provide experienced owners with a great presence in the economy sector. The Shoney's Inn franchisees will benefit from the same friendly franchising agreements as the Boomerang Hotels brands of Settle Inn & Suites and GuestHouse International.
Along with some of the lowest fees in the industry and award winning franchise agreement, the Shoney's Inn franchisees will benefit from a new expanded website currently under development, integrated reservation services, classroom and on-site training, the Boomerang Returns guest loyalty rewards program and operational support without unreasonable and excessive amenity standards.
Terry Kline, SVP of Franchise Sales & Development for the company added, “It is our full expectation to return Shoney's Inn to the industry prominence it once enjoyed. We look forward to having it complement our mid-market Settle Inn and GuestHouse International brands.”
Currently, Boomerang Hotels operates over 6,500 rooms in the U.S. with two GuestHouse International properties in China.
*Shoney's Inn and Shoney's Inn & Suites hotel brands are not affiliated with Shoney's Restaurants.
Boomerang Hotels is a franchise company with a simple approach to lodging that focuses on delivering the most important services and amenities to guests at a reasonable rate. Comprised of Settle Inn & Suites®, GuestHouse International® and Shoney's Inn®, Boomerang Hotels is based in Hendersonville, TN. Boomerang Hotels brands focus on what guests really want: clean, comfortable accommodations, friendly helpful staff, time-saving amenities, and consistently great rates. To learn more, please contact Terry Kline at 605-725-5302 or terry@boomeranghotels.com
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
