GETTYS|BLU Alliance to Design in the Mideast

Will Bring Innovative Hospitality Design, Architecture and Procurement Services to the Middle East - Two Hospitality Design Firms Partner to Expand Businesses in Middle East and North Africa

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. January 13, 2011

CHICAGO, IL - January 11, 2011 - Chicago-based hospitality design and procurement firm GETTYS has partnered with Saudi Arabia-based architecture and interior design studio BLU in a strategic alliance to create unique, design-driven guest experiences throughout the Middle East.

The GETTYS|BLU alliance offers a comprehensive package of value-creating design, architecture and procurement services tailored to the growing hospitality industry throughout the Middle East and North Africa.

The alliance combines the global interior design, procurement and development strength of GETTYS, an award-winning firm with offices in the United States, Hong Kong and Dubai, with the regional expertise and architectural portfolio of BLU, an architecture and interior design studio with offices in Saudi Arabia, Lebanon and Egypt.

“We are proud to be partnering with BLU, whose team brings a portfolio of impressive projects along with on-the-ground operational expertise that will help us more effectively adapt our global experience to the specific needs of the hospitality industry in this vital region,” said GETTYS President and Co-Founder, Andrew Fay.

“Partnering with BLU also allows us to add architecture to our services positioning GETTYS|BLU as a hospitality design industry leader in the region,” Fay added.

“GETTYS brings nearly 25 years of hospitality market expertise, global insight and proven solutions that will complement BLU's own strengths in architecture and design for the Middle Eastern market,” said BLU Founder and Owner, Yasser Kaaki.

“With our combined total of nearly three decades of experience in design and several hundred hotel, resort, wellness, retail and residential projects in our collective portfolio, GETTYS|BLU is uniquely poised to bring innovative design to the rapidly expanding Middle Eastern hospitality market,” Kaaki added.

About GETTYS:
GETTYS is an award-winning, creative and innovative team of business-minded hospitality experts headquartered in Chicago with offices in Dubai, Hong Kong, Irvine, Calif., Miami and New York City. For nearly 25 years across the globe, GETTYS has specialized in creating value through interior design, procurement and development services from project conception to completion. For more information and a sampling of GETTYS extensive portfolio, please visit www.gettys.com.

About BLU:
BLU was founded in 2005 with the vision of establishing a firm that provides fully integrated architecture and interior design services. The first two offices were opened in the same year, one in Jeddah, Saudi Arabia, and the other in Beirut, Lebanon. In just three short years, the company expanded to include an office in Cairo, Egypt as well. To find out more about BLU, please visit www.blu-ia.com.

CONTACTS:

Andrew J. Fay
Gettys|BLU
Managing Principal
+1.312.925.9429 mobile
Skype: Ajf60613.gettys
afay@gettys.com

Yasser Kaaki
Gettys|BLU
Managing Principal
+966.50.0562.6832 mobile
yk@blu-ia.com