STR Reports US Hotel Performance for Week Ending February 12, 2011
February 18, 2011 - In year-over-year comparisons, occupancy increased 1.7 percent to 54.7 percent, average daily rate was up 0.7 percent to US$97.88, and revenue per available room finished the week up 2.4 percent to US$53.51.
The U.S. hotel industry reported single-digit increases in all three key performance metrics during the week of 6-12 February 2011, according to data from STR.
In year-over-year comparisons, occupancy increased 1.7 percent to 54.7 percent, average daily rate was up 0.7 percent to US$97.88, and revenue per available room finished the week up 2.4 percent to US$53.51.
Among the Top 25 Markets, Washington, D.C., which battled a blizzard on 6 February 2010, achieved the largest increases in all three key performance metrics for the week. The market's occupancy rose 11.1 percent to 58.7 percent, ADR increased 23.2 percent to US$143.58, and RevPAR jumped 36.9 percent to US$84.29.
Detroit, Michigan, reported the only other double-digit occupancy increase, rising 10.0 percent to 55.4 percent.
Miami-Hialeah, Florida, the host of Super Bowl XLIV on 7 February 2010, experienced the largest decreases in all three key performance metrics. Occupancy fell 6.0 percent to 77.2 percent, ADR was down 17.4 percent to US$175.32, and RevPAR dropped 22.3 percent to US$135.39.
Two markets, excluding Washington, D.C., reported ADR increases of more than 15 percent: San Francisco/San Mateo, California (+19.1 percent to US$145.99), and Dallas, Texas (+15.9 percent to US$111.20). Dallas hosted Super Bowl XLV on 6 February 2011.
Other than Washington, D.C., three markets experienced RevPAR increases of more than 15 percent: San Francisco/San Mateo (+26.0 percent to US$100.32); Los Angeles-Long Beach, California (+19.0 percent to US$91.73); and Dallas (+17.5 percent to US$68.88).
About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
