RateTiger Fully Automates Hotel Room Distribution and Pricing

Inventory & rate management take a leap forward

. March 02, 2011

alt text London, UK - March 1, 2011 - eRevMax, the award winning online channel management technology provider, has developed innovative room distribution and pricing automation features into its product lines. With the availability of Allocation Management and AutoRTSE hoteliers can now save additional time by further automating and optimizing revenue strategies.

Separately or combined both applications allow for fully automated inventory management and rate calculation across over 700 connected websites based on channel performance.

Allocation Management completely automates room distribution of available inventory across selected websites by adhering to pre-configured rules and threshold values. Available inventory is updated based on confirmed reservations. All reservations captured during this process can be reported to connected property management systems (PMS) to eliminate manual data entry.

AutoRTSE on the other hand provides the ability to automatically calculate rates based on real-time competitor pricing data, hotel occupancy levels and other pre-defined parameters . Once determined, the hotelier has the ability to let the system automatically distribute those rates to configured websites or publish them through the traditional channel manager following a manual review.

Both, Allocation Management and AutoRTSE combined provide for an almost hands-off channel management system that will also warn hoteliers about rate changes or availability problems to improve production across low commission websites and to maximise bookings from top producers when required.

Allocation Management function automates the process of room distribution by adhering to pre-configured rules and threshold values based on confirmed reservations. Drawing rooms from the hotel's Allocation Pool, it automatically redistributes inventory across the chosen channels so hotels can increase revenue from the most effective websites.

It simplifies the distribution of current available rooms by splitting inventory between various OTAs based on a preset percentage formula decided by the property. It reduces the risk of overbooking and helps to sell last-room availability.

"These additions to RTSuite will make the inventory and revenue management processes easier and more flexible to manage,” said * Keith Povah, Division President - RTSuite, eRevMax . “RateTiger has achieved significant industry credibility for constantly adding new services and features to improve the online sales environment. RTSuite is an all-in-one solution for hoteliers seeking to optimise third-party distribution channels with real-time updates."

Allocation Management and AutoRTSE are now available within eRevMax's premium products RateTiger RTSuite and RTConnect. The functions are optional components and can be selected independently.

RateTiger will be exhibiting at ITB Berlin from 9 - 13 March at Hall 8.1, Stand 136 where Allocation Management and Allocation Split will be available for a demonstration.

About eRevMax International :
Founded in 2001 and operating in over 65 countries, eRevMax has created a suite of products which has changed the landscape in which hotels distribute their inventory worldwide. The main suite of products offered under the 'RateTiger' brand has become the industry's benchmark for successful tools enabling online distribution management. It continues to be eRevMax's core objective to bring revenue maximization to the hospitality industry through 'next generation' innovative e-products. For more information please visit http://www.ratetiger.com.

For further information, please contact Ryan Haynes on +44 (0) 7825 66 15 75 or email to bryanh@ratetiger.com

Related News

Choose a Social Network!

The social network you are looking for is not available.

Close
Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.