Five Hotels Take Fight to Facebook for Chance to Become the Best

Crowne Plaza Denver, Dan'l Webster Inn and Spa, Four Points Sheraton Biloxi, King and Prince Resort, and Staybridge Suites Dallas Addison All Clamoring for Top Spot in Signature Worldwide's Hotel Makeover Contest

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. June 06, 2011

June 3, 2011 - "We want to be the best in the worst way!" is a common chant on Signature Worldwide's Facebook page these days. The Dublin, Ohio-based company is giving away $50,000 in free training to one lucky hotel and the five finalists are taking the competition seriously.

Crowne Plaza Denver, Dan'l Webster Inn and Spa (MA), Four Points Sheraton Biloxi, King and Prince Resort (GA), and Staybridge Suites Dallas Addison are the five finalists in the competition. They were named after Signature Worldwide reviewed over 120 applications from hotels all over the United States. Why these five? Well, just ask them.

In Cape Cod, at the Dan'l Webster Inn and Spa, it is simple: "We are good, sometimes great; we want to be the best!"

"Our hotel is a prime candidate to be trained. We have motivated people who have a true desire to please guests but lack the necessary training to turn the corner," said Joe Schubert, General Manager of the Staybridge Suites Dallas.

For Kenny Glavan of the Four Points Sheraton Biloxi, it is about increasing occupancy in an area that has been hit by tragedy in the Mississipi Gulf Coast. "Our hotel was originally a coast landmark and Biloxi's first highrise built in the 1960s. After Hurricane Katrina, the hotel was stripped down to the concrete and rebuilt, emerged from the economic recession and opened in the middle of the BP oil spill crisis."

While some finalists were better than others in putting their reasons into words, everyone stepped up to the plate when it came to creating videos and other digital media to show their enthusiasm for winning the $50,000 prize. Crowne Plaza Denver got their whole team together, making a TV-worthy commercial for the value of training. King and Prince Resort, on the other hand, relied on the power of babies to show what the family-friendly resort had to offer. Once babies were involved, the finalists knew that the gloves were off.

The five finalists will be narrowed down to one lucky winner through the help of Facebook voting as well as hospitality-industry judges. Facebook voting at http://www.facebook.com/signatureworldwide ends June 6 at 3:00pm EST and will count as one vote along with those of the eight judges. “As judges, we are looking for a hotel that is committed to providing the absolute best service to their customers, knowing that free training from Signature Worldwide will help them achieve their goal of taking service to the next level,” said Terry Byrnes, vice president of total service for Caesar's Entertainment, who is serving as a judge for the contest.

The winning hotel will be the one that shows it has the desire and commitment to be better. Signature Worldwide and the judges are not looking for the worst hotel; they are looking for the hotel that wants to be the best in the worst way.

About Signature Worldwide

Signature Worldwide is the leading provider of training and business solutions to service-based organizations, creating tailored employee training and marketing programs that directly impact the bottom line. Established in 1986 and headquartered in Dublin, Ohio, Signature Worldwide operates throughout North America and has licensees in four other continents; Africa, Asia, Europe and South America. For more information, visit www.signatureworldwide.com or connect with Signature Worldwide via Twitter @signatureworld or on Facebook at http://www.facebook.com/signatureworldwide.

To view the social media press release with links to YouTube videos, please visit http://pitch.pe/150099