Hilton Garden Inn “Speaks Success” With New Advertising Campaign
Hilton Garden Inn Campaign Cuts Through the Clutter by Speaking the Language of Today's Traveler
Memphis, TN - June 29, 2011 - Hilton Garden Inn today launched a new integrated advertising campaign developed to speak to today's travelers through something they're quite familiar with -- shorthand and acronyms. With the popularity of texting and other social networking communication transforming the language of today's travelers, Hilton Garden Inn employs the clever use of terms from our guests' business and social lives - EOD, ROI, TCB and B&B - to connect with guests so they better understand the hotel brand's ongoing commitment to supporting their guests' success.
“At Hilton Garden Inn, we believe everyone can be wildly successful and we exist to help our guests unleash their inner potential and support them on their personal road to success,” said Judy Christa-Cathey, vice president, global brand marketing, Hilton Garden Inn. “Our new 2011 advertising campaign not only understands the language of a traveler, but shows we speak their language.... an abbreviated language in today's fast paced world. Our goal is to connect with them so they understand, who we are, what we stand for and the experience we can offer them as a traveler.”
The campaign will be executed through a variety of media outlets with a strong focus on print placement in publications such as the New York Times, Business Week, Men's Journal, Shape, Budget Travel, More and USA Today. In addition to print placements, the “We Speak Success” campaign will feature non-traditional placements via double-decker bus wraps in New York City and Washington, D.C., Delta and United Airlines in-flight TV spots and gate displays, and a series of advertorials in Men's Journal.
“The language of today's traveler is unique and Hilton Garden Inn wants to communicate with the traveler in ways that will build familiarity and create emotional connections that lead to lasting relationships” added Christa-Cathey.
In order to maximize consumer reach, the “We Speak Success” campaign will be supported by other marketing and communications disciplines including public relations, social media, and even an iPad/iPhone app later in 2011. To support guests on their road to professional success, Hilton Garden Inn will be launching the “We Speak Success” Facebook app, which will allow people to have a little fun with the over-use of acronyms and business jargon in the form of electronic greeting cards available on Hilton Garden Inn's Facebook page. To help guests achieve success outside of work, the brand will also be launching the Life's Ultimate To-Do List contest providing consumers with the opportunity to fulfill the number one priority on their ultimate to-do list.
For more information on Hilton Garden Inn, visit www.hgi.com or www.hgimediacenter.com.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
