IHG's Latin America & Caribbean Division Honored at 2nd Annual COLLOQUY Loyalty Awards

IHG recognized for 'Loyalty Innovation in Travel/Hospitality'

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. September 29, 2011

MIAMI - September 28, 2011 - IHG's Latin America & Caribbean Division joined some of the world's biggest names in finance, retail and travel, including American Express, GameStop and Coca-Cola, as winners of the 2nd Annual COLLOQUY Loyalty Awards -- an event presented by LoyaltyOne and Visa -- that salutes the most transformative customer-focused Enterprise Loyalty initiatives internationally. IHG was honored in the Loyalty Innovation in Travel/Hospitality (International) category, in recognition of its innovative Elite Diamond Club Marketing Relationship.

COLLOQUY, a global provider of loyalty publications, education and research, launched the awards in 2010 and expanded it globally this year. Members of the loyalty industry - through COLLOQUY's more than 40,000 subscribers - determined the best of the best.

The winners were each voted upon from a group of three finalists in eight loyalty categories. The winners were recognized at an awards ceremony on September 14th, during the 9th Annual COLLOQUY Loyalty Summit in Ranchos Palos Verdes, California.

IHG's success was summarized as follows:

Loyalty Innovation in Travel/Hospitality (International)
InterContinental Hotels Group, Latin America & Caribbean, for its Elite Diamond Club Marketing Relationship - InterContinental Hotels Group started with a makeover of its website, providing the content that every executive assistant wants, while also arranging one-to-one time for them with its hotel sales coordinators. New technologies were developed to monitor loyalty points online, view promotions and messages targeted to personal profiles and more. The results: These refinements contributed to a 320% sales increase, with 28% from catering and 262% from room nights.

“We are proud of Carlos Lopera for making our Elite Diamond Club program one of the region's most innovative and successful,” said Ricardo Lopez, IHG Vice President Sales & Marketing, Latin America & Caribbean. “We also want to express our appreciation to Quaxar for developing such an effective way of engaging with our loyal booking managers.”

IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global company operating seven hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites® . IHG also manages Priority Club® Rewards, the world's first and largest hotel loyalty program with almost 60 million members worldwide.

IHG is the world's largest hotel group by number of rooms and franchises, leases, manages or owns over 4,400 hotels and more than 656,000 guest rooms in 100 countries and territories, and has more than 1,100 hotels in its development pipeline.

IHG expects to recruit around 160,000 people worldwide over the next few years and is committed to gender balance throughout its business. We aspire to continue retaining a minimum of 25% female representation on the Board.

InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.

Visit www.ihg.com for hotel information and reservations and www.priorityclub.com for more on Priority Club Rewards. For our latest news, visit www.ihg.com/media, www.twitter.com/ihgplc or www.youtube.com/ihgplc.