Hotel 373 Fifth Avenue Opens

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. October 14, 2008

NEW YORK, NY, February 5, 2007. Magna Hospitality Group LC announces the opening of Manhattan's newest boutique hotel, Hotel 373 Fifth Avenue at the corner of 5th and 35th. Now open to guests, Hotel 373 Fifth Avenue promises to be a favorite among fashionable city visitors looking for location, style and value, with rates starting at a reasonable $179 per night. One of only three New York hotels to front world-famous Fifth Avenue, the hotel features 70 contemporary guest rooms with commanding views of the Empire State Building and the Manhattan skyline.

"Location is everything and Hotel 373 Fifth Avenue could not be better situated," said Robbie Wilson, Hotel 373 General Manager and New York City manager for Magna Hospitality. "We're very excited about adding this boutique offering to Magna's growing presence in New York. Hotel 373 Fifth Avenue is perfect for midtown Manhattan business, the Garment/Apparel industry on Seventh Avenue, and the leisure guest looking for outstanding value and location."

The rooms at Hotel 373 come fully equipped with the very latest technological amenities. In addition to wireless high-speed internet access is available throughout the hotel, each room has its own wall-mounted high definition flat-screen LCD TV with 150 channels and 9 free movie choices, an iPod docking station, and free local telephone calls. As with all of Magna Hospitality's properties, Hotel 373 Fifth Avenue is a pet-friendly hotel.

Interiors were the work of Lisa Knight Design. Using a contemporary look with a classic feel, the entire hotel was designed to be user friendly as well as visually appealing. Furniture was custom-designed to fit the space and optimize usability and comfort. Corridors feature photographs of Fifth Avenue by Los Angeles photographer, Kelvin Jones, and guest room artwork was chosen to evoke the essence of New York's shopping mecca - Fifth Avenue. The lobby, in a color scheme of cream, cherry and gray, features exquisite Breccia de Vendome marble floors and a stunning piece of organic glass artwork. The feel of the entire hotel is simple, elegant, classic.

Hotel 373 Fifth Avenue also offers direct lobby access to a brand-new Starbucks. Offering hot breakfast and lunch, the cafe at Hotel 373 is one of the first of Starbucks' new prototype stores in New York City.

Part of the management company's current growth strategy, Hotel 373 Fifth Avenue is one of three properties Magna Hospitality has opened in New York in the past year. In addition to the Holiday Inn Express at Fifth Avenue and 45th Street, Magna also recently opened Holiday Inn Express Brooklyn, the first hotel in Brooklyn's tony Park Slope neighborhood. Magna has further plans to expand in the New York market, with additional hotels slated to open in 2007.

Hotel 373 Fifth Avenue is located at 373 Fifth Avenue in New York, New York. Rates start at $179 for a superior room. To make reservations and for more information about Hotel 373's room packages, call 212-213-3388 or toll free 800-515-8373. Or visit the hotel's website at www.hotel373.com.