FairBridge Hotels Adds Three New Properties
Spokane, Washington - November 18, 2011 - FairBridge Hotels International, a hospitality firm based in downtown Spokane, WA announced today the addition of three new properties to the FairBridge family in Wisconsin. FairBridge Inn Express, the mid-scale limited-service flex concept brand in the FairBridge family, has added two properties. The Ladysmith location was formerly an AmericInn. The second, located in Wisconsin Dells, was the independently owned Riviera Suites. The third, located in Thorp, Wisconsin, formerly AmericInn, is now flying the FairBridge Inns & Suites flag, the mid-scale expanded service brand.
About FairBridge Hotels International
FairBridge Hotels brand offers a customized model and flex-concept approach as an alternative to the traditional franchise method by allowing operators to join a membership organization that offers the affiliate members a unique, vibrant, and dynamic brand identity with complete back-end operational support without having to assume any of the complex burdens of hotel franchise relationships. FairBridge offers the flex-concept membership-based affiliation, a flat-rate fee system “that operators prefer over the traditional outdated and expensive franchise model,” says Fredrick Schoener, Director of Brand Operations. Currently there are 15 FairBridge sites in the U.S. with almost 20 more in the pipeline scheduled to open in late 2011 and early 2012. The FairBridge brand includes luxury, residential, and mid-scale properties, while the Loyalty and Dumont brands were created to round out the economy segment and the mid-scale, limited-service line.
The complete suite of offerings from FairBridge spans across all major hospitality industry segments. For more information about FairBridge Hotels International, go to www.fairbridgeinns.com/membership/.
CONTACT:
Rebecca Steffensrud
rebecca@fairbridgeinns.com
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