Centara Renames Hotels on New Year's Eve
January 2, 2012 - Centara changed the names of three hotels at the stroke of midnight on New Year's 2012. The name change is a result of ending the 25 years partnership between Accor, owner of Sofitel and Novotel brands, and Centara Hotels & Resorts, which will formally end at midnight of December 31, 2011.
According to a report in eTurbo News, Sofitel Centara Grand Bangkok will become Centara Grand at Central Plaza Ladprao Bangkok, Sofitel Centara Grand Resort & Villas Hua Hin will become Centara Grand Beach Resort & Villas Hua Hin, and Novotel Hat Yai Centara will become Centara Hotel Hat Yai.
Centara Gran at Central Plaza Ladprao Bangkok has undergone a complete renovation in light of the rebranding, and a major renovation programme has been completed at Centara Grand Beach Resort & Villas Hua Hin and at Centara Hotel Hat Yai.
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