E-site Partners With the BROADMOOR
Expands Internet and Technology Initiatives
BETHESDA, MD, February 9, 2007. E-site Marketing recently launched a new customer-friendly Website (www.broadmoor.com) for the historic BROADMOOR in Colorado Springs. The new website integrates emerging technologies with streamlined functionality, comprehensive information and visually rich imagery. Its design reflects the essence of the history and grandeur of the renowned property, while -delivering a more modern and sophisticated online experience through engaging, interactive technology.
The new Website includes navigation and interactive tools developed by E-site Marketing that showcase the latest available technology. Highlights include:
---|Meeting Facilities Interactive Map: http://broadmoor.com/colorado-meetings-events.php
---|Resort Map: http://broadmoor.com/resort-map.php
---|Photo Galleries with Postcard Functionality: http://broadmoor.com/postcard.php
---|E-commerce Store: http://bshop.esitetoolbox.com/gift-certificates.php
---|Virtual Concierge: http://broadmoor.com/vc/
A Content Management Tool allows The BROADMOOR team to quickly and efficiently update copy, photos, special offers and rates throughout the Website.
John Washko, Vice President, Sales & Marketing for The BROADMOOR, feels this is technology enhancing experience for the guest. "In addition to enhancing brand image," Mr. Washko says, "we believe The BROADMOOR's new site will have a significant impact on our effectiveness and ability to serve our guests. Having these cutting edge web-based tools gives us a greater ability to personalize the guest experience, making their stay one that is well-planned from the time they arrive to the time they leave. That is the ultimate customer service."
According to Felix Laboy, President and CEO of E-site Marketing, "The site has been designed to maximize the effectiveness of The BROADMOOR's Customer Relationship Management process, as well as generate direct online revenue. By integrating customized tools to support each phase of the planning process, a user can now truly engage with the property before, during and after their visit."
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