Jumeirah Announces New Global Spa Brand 'Talise'
Talise will be available in selected Jumeirah hotels and resorts with the first spa now open at Madi
FEBRUARY 12, 2007. At the forefront of relaxation, rejuvenation and luxury, Talise is designed around a person-centric model to ensure the selection of treatments and spa experiences can be tailored to guests looking for a life-changing programme or tranquility and pampering for just an hour at a time.
In line with the Group's ambitious expansion plans to grow its portfolio of luxury hotels and resorts to 40 by the end of 2009 and its promise to 'Stay Different', Jumeirah has developed the innovative Talise spa concept over the last eight months. Three key models have been created to roll out Talise within Jumeirah: the Urban model for Essential Wellness, the Resort model for Exceptional Wellness and the Destination spa model for Extraordinary Wellness.
Anni Hood, Director of Spas for Jumeirah Group, said: 'Talise achieves a conceptual renaissance in what is both traditional and historic in spas today. It is a contemporary spa brand and model focused on the cohesion of selected modalities, innovation and luxury. Talise shatters the boundaries of spa convention and is designed to create a one-of-a-kind experience in integrated wellbeing luxury.'
She added: 'The concept is built on a unique person-centric model, challenging the notion that a spa should take only one approach, one concept or one idea to create its identity. This dynamic, evolving and eternally modern spa philosophy will see the Talise model set for global growth.'
The signature spaces and facilities in Talise spas will provide contemplative, meditative and therapeutic environments designed to instrumentally guide the guest on their journey of self discovery. These experiential surroundings will be individual and uniquely designed and styled to suit each spa location and type.
One such signature, the 'Chakra Journey', will guide guests through the spaces within the spa through the purposeful use of chakra colours - all known to positively affect emotions, moods and feelings. 'Illuminate' presents the most intimate signature for guests by reaching out to the individual providing a rounding and a transparency before their treatment experience begins. Illuminate represents the 'heart' of the spa both metaphorically and physically with crystal intention stones lying at its core and acting as the platform for the Talise enchantment to begin.
The first Talise spa has opened this month at Madinat Jumeirah and future openings include the Jumeirah Beach Club Resort and Spa when it re-opens following a complete redevelopment in December 2007, Jumeirah Business Bay, Jumeirah Bab Al Shams Desert Resort & Spa and HanTang Jumeirah Shanghai in 2008.
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