Las Vegas' Hard Rock Hotel & Casino Taps Top Celebrities as Official Voices

Motely Crue's Nikki Sixx Kicks off New, Rotating On-Hold Messaging Program

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. February 28, 2012

LAS VEGAS - February 27, 2010 - The Hard Rock Hotel & Casino Las Vegas has launched a new on-going, on-hold messaging campaign, incorporating a rotating selection of some of the celebrities that are performing at 'The Joint,' the hotel's theater venue. The hotel is utilizing a personalized, on-hold messaging campaign produced by Spectrio, a provider of audio messaging, for inbound callers that launched with Motley Crue's Nikki Sixx.

The Hard Rock Hotel & Casino has been the host to many top performers including The Rolling Stones, Bon Jovi, Paul McCartney, Incubus, The Killers and Nine Inch Nails among others. Going forward talent performing at the Hard Rock will be participating in the on-hold messaging program concurrent with upcoming scheduled performances to be announced.

“This program will connect Hard Rock's talent, through the our on-hold messaging system and the hotel's telephone system, with guests and visitor callers, amplifying upcoming events in a timely, personalized and enticing manner,” said Aaron Kleinhandler, principal & CEO of Spectrio. “Spectrio is glad to be partnering with Hard Rock Las Vegas to give voice to their brand and related celebrity talent.”

About Hard Rock Hotel & Casino
Hard Rock Hotel & Casino is a premier destination entertainment resort in Las Vegas, owned by Brookfield Real Estate Finance Fund II, a division of Brookfield Asset Management (NYSE: BAM) and managed by WG-Harmon, LLC, a subsidiary of Warner Gaming, LLC. Built in 1995, the property completed a $750 million expansion in 2010. Hard Rock Hotel & Casino offers an energetic entertainment and gaming experience with the services and amenities associated with a boutique luxury resort hotel. The property is known for its innovative nightlife and music scene where such acts as The Rolling Stones, Bon Jovi, Paul McCartney, Incubus, Nine Inch Nails and The Killers have all performed. Features of the property include an 11-story Hard Rock Hotel tower with 640 guest rooms, 17-story Paradise Tower with 490 rooms and suites and the all-suite HRH Tower with 359 suites, eight spa villas and seven penthouse suites; 72,000 square feet of casino space; 80,000 square feet of flexible meeting and convention space; the luxurious Vanity nightclub; Reliquary Water Sanctuary & Spa; Reliquary Salon; 4.8 acres of tropical pool paradise; REHAB, the trendsetting Sunday afternoon pool party; The Joint concert venue, home to Supernatural Santana: A Trip Through the Hits; Hart & Huntington Tattoo Co.; Poker Lounge; restaurants including Rare 120 steakhouse, the Tuscan-style Italian eatery AGO, world-renowned Nobu, Johnny Smalls, Pink Taco and Mr. Lucky's 24/7 diner; numerous cocktail lounges; several retail stores; and a state-of-the-art Fitness Center. For room availability and additional information call 800.HRD.ROCK (800.473.7625) or visit www.hardrockhotel.com.