Thistle to Expand International Distribution
FEBRUARY 12, 2007. Thistle Hotels Ltd., operator of the Thistle Hotels and Guoman Hotels brands, has today announced the first phase of major expansion to its international sales and marketing team with the appointment Connect-Worldwide International Inc. as its General Sales Agency (GSA) in eleven markets across North America, Asia and Europe.
Connect-Worldwide's highly experienced team of specialist sales and marketing agents will represent the 49-strong hotel group in markets including the USA, Canada, Mexico, Ireland, Netherlands, France, Italy, Spain, Hong Kong, China, and Japan.
"We are very excited to be working with Connect-Worldwide's global team. This is an important first step to develop our brands in these important markets and expanding our international distribution", said Stuart Leven, Sales and Marketing Director at Thistle Hotels Ltd.
On their appointment, Eric J Otto, President and CEO of Connect-Worldwide says, 'We are extremely delighted to be representing both Thistle Hotels and Guoman Hotels. Their portfolio of hotels in the UK, and specifically in London, will provide a broad range of selection to our customers in North America, Europe and Asia.'
Headquartered in Scottsdale, Arizona, USA, Connect-Worldwide has sales operations in 32 countries around the world. Connect-Worldwide develops, manages and implements international sales and marketing solutions for hotel and travel companies around the world.
Thistle Hotels also has sales and marketing alliances with Affinia Hotels & The Benjamin, First Hotels and Rotana Hotels, which provide marketing support in the US, Middle East and Scandinavia.
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