Softscribe Inc. Adds Services Firm to Client Roster
Start-up gets a running start with integrated search engine optimized PR, online marketing
FEBRUARY 13, 2007. Softscribe(R) Inc., a technology public relations firm focused on driving sales for companies targeting the US government, healthcare and hospitality markets, today announced it added services client, Washington DC-based Government Futures, LLC. Government Futures is a Web 2.0 consulting and analysis firm that taps collective intelligence to predict and shape future trends in the government technology and services sector for better business decision making. The company contracted with Softscribe to launch its message, website and collective intelligence tools to business and IT leaders in both the public and private sectors.
Government Futures leverages collective intelligence, sends wake up call to stakeholders. 'There is a fundamental difference between selling and supporting IT products versus services, and that extends to the marketing of those services as well,' said Julie Keyser-Squires, APR, vice president with Softscribe Inc. 'In order to market a services company like Government Futures, emotional content and educational elements must be added to the messaging; we also position the client as an expert spokesperson. It may not be obvious to prospects that they need the service offering; marketing needs to wake up the stakeholders.' Squires said the shift in information technology toward services was one factor in Softscribe's decision to branch out from its core client base - technology product companies, and engage with service companies.
Online marketing, SEO public relations drives strong traffic to start-up service website. Squires said the integrated, search engine optimized public relations and online marketing approach for which Softscribe is widely known has worked well for Government Futures.
Bruce McConnell, president of Government Futures, LLC said that since the company launched in October 2006, its website has attracted almost 2,000 unique visitors. 'We are very excited about reaching this level so quickly in our targeted audience. With the help of our council of advisers, Government Futures is testing blogs, wikis, prediction markets, surveys, and other tools of collective intelligence. Our strong volume of 'eyeballs' has helped build a community of insight that is generating unexpected ideas and perspectives relevant to the government business environment. Thanks to Softscribe's support, we've had excellent coverage in relevant media and we are gaining traction and favorable comments among relevant blogs.'
'Bruce McConnell and Government Futures' co-founder, Margaret Anderson, are highly respected and longtime thought leaders in the government market,' said Squires. 'They, and their advisors, are the right team to bring this new concept to market. We are extremely honored to represent them.'
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