Sol Melia Partners with Booking.com
FEBRUARY 21, 2007. Over one year on from forging a partnership with Booking.com Sol Melia has witnessed a significant increase in online hotel sales.
With increasing numbers of travellers using the internet to make their own travel arrangements, Sol Melia's partnership with Booking.com has opened up a new avenue of room reservations resulting in a fresh source of revenue for the group.
Javier Silvestre, Distribution Director of Sol Meli'a stated: "This collaboration agreement is framed within our strategy to reinforce the international exposure of our brands and with Booking.com we are obtaining excellent results."
Beatriz de Andr'es Arias-Salgado, Supply Manager at Booking.com comments: We are delighted to be working with Sol Meli'a and both parties have invested a considerable amount of time in this partnership which has paid off with great results. With an audience of over 15 million users each month, Booking.com customers have access to Sol Meli'a's hotel and reservation information in 15 languages, thus contributing to increasing the group's international visibility."
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