Aimbridge Hospitality Chosen to Manage Crown Reef Resort
Leading Hotel Management firm will operate the Myrtle Beach, South Carolina resort
November 27, 2010 - Aimbridge Hospitality, one of the nation's leading independent hotel investment and management firms, announced today that it has been selected to manage the Crown Reef Resort in Myrtle Beach, South Carolina.
The oceanfront resort is conveniently located along Myrtle Beach's “Grand Stand,” and features more than 500 guest rooms and suites with private balconies. Guests can access more than 20 pools, spas and fountains on the property, in addition to two restaurants, game rooms, a fitness center and complimentary high speed wireless internet.
Aimbridge Hospitality took over management on August 1, 2012. The Crown Reef Resort represents the sixth resort in Aimbridge Hospitality's resort division, which is led by Rich Cortese. He is very pleased to have been chosen to manage the property.
“I look forward to working with the hotel's staff, including the new general manager John Whippen, to boost profits and ensure that guests are provided with an unparalleled level of service,” said Cortese.
John Whippen joins the team at Crown Reef as the General Manager. Whippen brings with him more than 20 years of service in the hospitality industry, including general manager positions at resorts in California, New York and Virginia. He has worked with brands such as Remington Hotels, Holiday Inn and Starwood Hotels and Resorts.
For more information, please visit www.crownreef.com or www.aimbridgehopsitality.com.
About Aimbridge Hospitality
Aimbridge Hospitality is one of the nation's leading independent hotel investment and management firms with a proven track record for delivering superior returns for its strategic partners in a variety of markets and economic cycles. Aimbridge provides management, asset management, development, renovation and consulting services. Based in Dallas, Texas and with development offices in Chicago, Dallas and Puerto Rico, Aimbridge currently owns and/or manages more than 190 upscale, independent and branded hotels with nearly 25,000 rooms across the United States and the Caribbean, including such affiliations as Marriott, Hilton, Embassy Suites, DoubleTree, Hilton Garden Inn, Hampton Inn & Suites, Aloft, Hyatt, Wyndham, Choice Hotels and the Phoenix Inn Suites chain of hotels. For more information on Aimbridge Hospitality, please visit www.aimbridgehospitality.com.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
