TIA Announces Dates and Theme for National Tourism Week
FEBRUARY 28, 2007. The Travel Industry Association (TIA) announced that National Tourism Week activities will take place May 12 - 20, 2007 and will be themed "Tourism: America's Front Door." The nine-day recognition provides cities, states and travel-related businesses nationwide the opportunity to collectively champion the power of travel.
The theme-"Tourism: America's Front Door"-illustrates the importance of travel to America's image and suggests its impact as a leading industry for economic growth.
Roger Dow, President and CEO of the Travel Industry Association, defined it by saying: "I love the image represented by the National Tourism Week theme. It says 'You are welcome here.' We want people from near and far to discover America and come to know our people, regions and attractions."
"Expressing the industry's economic impact is of great importance, but let's also recognize the lasting impression created by a warm welcome and memorable experience. The theme and accompanying resources serve to unify Tourism Week celebrations across the country and highlight travel's far-reaching benefits," Dow added.
National Tourism Week was first celebrated in May 1984 upon designation by the U.S. Congress. Celebrations to recognize and promote the value of travel are tailored in communities and states throughout the country. It is one of several Tourism Works for America(R) programs sponsored annually by TIA. Resources are available at www.tia.org/TWFA.
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