Best Western Hotels in Denmark Experience Another Record Breaking Year in 2012
Revenue Growth of 15% Over 2011 - 2013 Marks 30th Year for Best Western in Denmark
COPENHAGEN - April 18, 2013 - Best Western International is well established globally and 2013 is the year where Best Western celebrates their 30th anniversary in Denmark. “Best Western hotels in Denmark are very popular amongst business and leisure travelers from Denmark and abroad and 2012 was another record breaking year for our Best Western hotels. We exceeded the previous year's revenues with growth of over 15% through our booking systems and our world famous loyalty program, Best Western Rewards with more than 18.1 million members worldwide, delivered an increase of over 40% in revenue to our hotels in Denmark” said Peter Laigaard Jensen, Country Manager, Best Western International Denmark.
Best Western is a well-known and recognized brand not only among individual hotel owners but also among our loyal customers. We have been in the global marketplace for more than 65 years and today we have over 4,300 hotels in more than 100 countries worldwide. 2013 will be another great year with growth in revenue and great new partnerships such as Harley Davidson and Qantas Airlines to name a few.
About Best Western International, Inc.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,300* Best Western®, Best Western PLUS® and Best Western PREMIER® hotels in more than 100* countries and territories worldwide. Now celebrating 67 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 15 million travelers are members of the brand's award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand's partnerships with AAA/CAA, race car driver Michael Waltrip, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. In 2012, Best Western won a record number of awards, including AAA's Hotel Partner of the Year, CAA's Partner of the Year, TravelClick's eMarketer of the Year and Compuware's Best of the Web Gold awards.
For more information or to make a reservation, please visit bestwestern.com. *Numbers are approximate and may fluctuate
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
