Hilton Maldives Resort to Re-Brand to Conrad
Announcing a Move That Affirms the Resort's Luxury Position
BEVERLY HILLS, CA, March 6, 2007. Hilton Hotels Corporation (NYSE:HLT) today announced that its award winning resort, Hilton Maldives Resort and Spa, will be re-branded as a Conrad, the group's luxury hotel brand. The resort will be renamed the Conrad Maldives Rangali Island, effective December 2007.
Koos Klein, president of Hilton Hotels - Middle East and Asia Pacific, commented, 'This decision reaffirms the premium positioning of the Hilton Maldives Resort and Spa, which has been internationally renowned for its combination of innovative world firsts such as Ithaa, its underwater restaurant, and the resort's consistently high luxury standards.'
Following re-branding, the Conrad Maldives Rangali Island will offer an increased range of amenities, while still providing the outstanding service for which it is recognised. There will be no disruption to guests during the re-branding process.
Richard Blamey, senior vice president - Conrad Hotels Brand Management, commented, 'Conrad's brand promise, 'the luxury of being yourself', celebrates the individuality of its guests and the exclusive experience provided by each of our hotels. With its investment throughout time in luxury-oriented services and product, the Hilton Maldives Resort and Spa is an ideal match and will be an outstanding addition to the growing Conrad portfolio. We look forward to building on the exceptional success of this world-class resort.'
The announcement follows the recent signing of an agreement to introduce a luxury Conrad Resort and Spa in Koh Samui, Thailand, in 2009, and complements the Conrad Bali Resort and Spa in Indonesia.
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