Sterling Hotels Debuts in Dubai

Additions of Grand Excelsior Hotel Al Barsha Dubai and Grand Excelsior Hotel Bur Dubai Showcase Preferred Hotel Group's Commitment to the Middle East

. December 05, 2013

LONDON - December 4, 2013 - Sterling Hotels™ , a worldwide collection of hotels with character and distinction and a brand of Preferred Hotel Group™, announced today its debut in Dubai with the signing of Grand Excelsior Hotel Bur Dubai (formerly Dhow Palace Hotel) and Grand Excelsior Hotel Al Barsha Dubai, both operated and owned by Bin Haider Hospitality, a subsidiary of Mohammed Omar Bin Haider Group. In addition to marking a new presence for Sterling Hotels in the thriving metropolis, these sister properties enhance Preferred Hotel Group's overall footprint in the Middle East, now totaling 13 hotels and resorts.

“The Middle East is a key destination for our company and for our guests, so we are thrilled to enhance our footprint in the region with the additions of Grand Excelsior Hotel Bur Dubai and the Grand Excelsior Hotel Al Barsha Dubai,” said Saurabh Rai, Regional Director for South Asia and Middle East for Preferred Hotel Group. “These hotels align perfectly with our standards of excellence, and we look forward to a successful partnership.”

“As we look to excel as one of the top luxury hospitality brands in Dubai, we are pleased to partner with the Sterling Hotels portfolio,” said Dave Cockburn, Group General Manager, Hospitality Division, for Mohammed Omar Bin Haider Group. “This partnership will bring enhanced marketing opportunities and renewed growth to our hotels, especially among the corporate audience, and also help us raise awareness of Grand Excelsior Hotel Bur Dubai, which was rebranded from Dhow Palace Hotel last week.”

The four-star sister properties are ideally positioned for corporate and leisure travelers alike. They both feature outdoor rooftop pools, state-of-the-art fitness centers, several restaurants that serve international cuisine in inviting, casual atmospheres, and the finest in Arabic design and hospitality. Grand Excelsior Hotel Al Barsha Dubai is located in the up-and-coming Al Barsha area of Dubai and features 230 spacious guestrooms and suites. Grand Excelsior Hotel Bur Dubai is situated in the heart of the city's diplomatic district, just steps from Burjuman Centre, and features 282 well-appointed guestrooms and suites.

As members of the Sterling Hotels collection, Grand Excelsior Hotel Al Barsha Dubai and Grand Excelsior Hotel Bur Dubai receive support through a portfolio of business solutions, which include innovative distribution services worldwide, resourceful technology solutions, a dedicated international sales team, and strategic communications and marketing support. In addition, both hotels are now able to offer guests the opportunity to enroll in the new iPrefer guest loyalty program, which extends points, status, and special benefits such as complimentary Internet and early check-in/late check-out privileges to members upon every stay at more than 450 participating Preferred Hotel Group properties worldwide.

For reservations, more information on Grand Hotel Excelsior Bur Dubai and Grand Excelsior Hotel Al Barsha Dubai, or a complete description of the Sterling Hotels collection, please visit www.SterlingHotels.com.

MEDIA CONTACTS:

Caroline Michaud
Director of Public Relations
Preferred Hotel Group
+1 312 542 9218
cmichaud@preferredhotelgroup.com

Alaa Masoud
Marketing Manager
Bin Haider Hospitality Division
+1 971 4 282 1191
alaa@binhaiderhospitality.com

Media contact:

Caroline Michaud
T: 3125429218
E: cmichaud@preferredhotelgroup.com

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