Managing Director of Hilton HHonors to Keynote Marketing Conference
MARCH 20, 2007. On the 9-10 May in Miami senior marketing executives from America's leading travel companies will discuss the latest trends in CRM, Branding and Loyalty at EyeforTravel's Sales and Marketing in Travel 2007. Adam Burke, SVP and Managing Director of Hilton HHonors Worldwide, will open the second day of this well-established event with a keynote presentation detailing the practical challenges of implementing a truly integrated CRM strategy. He will explain how Hilton HHonors leverage customer information and personalization to maximum affect and strike the optimum balance between technology and personal interaction. Over 100 people have already registered to attend this event, scroll down to see a full list of attendees.
Following the keynote presentation by one of the world's most successful loyalty programs, the airlines and online travel agencies will give their opinion on the best way manage customer relationships. The VP of Online Marketing for Orbitz and the Director of CRM for Delta Air Lines will be joined by Max Starkov from Hospitality e-Business Strategies. They will reveal how they have optimized their CRM strategies to retain customers as well as giving their expert predictions on the future of CRM.
Another session will examine how travel companies build brand loyalty by delivering on the brand promise. TripAdvisor, InterContinental (tbc) and Transat Distribution Canada will come together to demonstrate how delivering the brand promise has improved their customer retention levels. With branding such a crucial part of online marketing, travel companies need to be consistent with brand message if they want to manage the customer experience and build loyalty.
With a whole day of this two day event dedicated to consumer-centric marketing, anyone involved in branding, CRM or loyalty marketing will gain a tremendous competitive advantage by attending. Through a variety of keynote presentations, panels and case-studies delegates will be able to benchmark their CRM strategy and fine-tune it to increase profitability.
As well as focusing on CRM issues, Sales and Marketing in Travel USA 2007 will also examine best practices for managing online content. On the first day there will be sessions on search engine optimization, content management and user-generated content as well as a presentation on emerging markets by Wyndham Hotels. Other speakers include Westjet, Yahoo!, Hyatt, Carnival, SideStep and Starwood. For a full agenda click here.
Register before 6th April and save money on the price of your conference pass. For a list of prices and to register click here or send an email to: helen@eyefortravel.com
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
