Sun & Sky Hospitality Group Convert Former Traders Hotel Dubai to BEST WESTERN PREMIER Deira

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. May 12, 2015

DUBAI, UAE. - May 12, 2015. Best Western International, the world's Biggest Hotel Family®, announces another new destination with the addition of the BEST WESTERN PREMIER Deira Hotel.

At the Arabian Travel Market this week in Dubai, Best Western International announced the newest hotel in is rapidly expanding Middle East portfolio. The BEST WESTERN PREMIER Deira Hotel is a 250 room four-star hotel located at the busy intersection of Abu Baker Al Siddique & Salah Al Din Road and offers all the amenities one would expect of a BEST WESTERN PREMIER® hotel such as free Wi-Fi, satellite TV, mini -bars, all day dining, conference and banquet facilities, fitness center and world class service from the local and international team operating the hotel.

Mr. Raju Kesavan, the Managing Director of Sun & Sky Hospitality Group said, "by partnering with Best Western International, the world's largest hotel brand, Sun & Sky Hotels will have greater visibility in the global market. We are planning to add more properties soon under this partnership."

"Dubai is one of the world's most exciting cities and a destination with a heavy demand for both corporate and leisure clients. Entering Dubai with an established local operator strengthens our current foothold in the GCC region. We are very proud to welcome the BEST WESTERN PREMIER Deira Hotel to our global family of hotels" said Best Western's Senior Vice President of International Operations Suzi Yoder. The hotel will allow our loyal Best Western Rewards members to enjoy the benefits of earning points on all their future visits to Dubai."

To learn more about a specific hotel or discover other Best Western hotels across the world, visit www.bestwestern.com.

For more information on global development opportunities with Best Western International, please visit bestwesterndevelopers.com or contact us at internationaldevelopment@bestwestern.com.

About Best Western International, Inc.

Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,000+* hotels in more than 100* countries and territories worldwide. Best Western offers six hotel products to suit the needs of developers and guests in every market: BEST WESTERN®, BEST WESTERN PLUS®, BEST WESTERN PREMIER®, BEST WESTERN PLUS EXECUTIVE RESIDENCYSM, V"bSM and BW Premier CollectionSM. Now celebrating 69 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 22 million travelers are members of the brand's award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand's partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records and accolades, including Business Travel News naming BEST WESTERN and BEST WESTERN PLUS as the best mid-price and upper mid-price hotel chains, four consecutive Compuware Best of the Web gold awards for best hotel website and six consecutive AAA/CAA Hotel Partner of the Year awards. Best Western branded hotels worldwide won four times more TripAdvisor Certificate of Excellence awards than industry average. For more information or to make a reservation, please visit www.bestwestern.com.

*Numbers are approximate and may fluctuate.

Media Contact:
Laura Cherry
Laura.Cherry@bestwestern.com
602-957-5668