BTC Wins Prestigious National Hyatt PR & Marketing Award for the Third Consecutive Year
WAYNE, PA. August 25, 2016 - BTC, an innovative hospitality public relations & marketing firm, has been presented with Hyatt's National Marketing Award for the third consecutive year. The honor was for Hyatt Regency Chesapeake Bay Resort, Spa & Marina's National S'mores Day campaign, which delivered record publicity and social media exposure for the Eastern Shore resort.
Hyatt Regency Chesapeake Bay wanted to honor the resort's twilight tradition of families relaxing and roasting s'mores by the grand outdoor fireplace. BTC, in close partnership with the Eastern Shore resort, conceptualized a special event paying tribute to both National S'mores Day and the Girl Scouts organization, credited for this gooey treat's original recipe.
On August 10th, Girl Scout councils from across the Mid-Atlantic gathered at the resort for the first annual National S'mores Day festivities, competing for the title of “Sensational S'mores Making Scouts” through a series of fun team-building competitions.
A proactive, strategic public relations campaign garnered national, regional and local press reaching hundreds of thousands of potential guests for the Maryland resort. Active outreach on Facebook, Twitter and Instagram by the resort, Girl Scout Councils, media outlets and guests reached innumerable prospective guests.
“Our annual National S'mores Day event, created in collaboration with BTC, is an exciting way for the resort to support four great Girl Scout organizations in the Mid-Atlantic and generate buzz in key markets,” said Chris Levine, Director of Sales and Marketing at Hyatt Regency Chesapeake Bay. “Our first year's results were remarkable and last week we celebrated an even bigger day of s'mores festivities on August 10th.”
About BTC
BTC is one of the Mid-Atlantic region's leading full-service marketing communications companies. Having served for years as the agency for The Greenbrier, today, BTC works with top-rated hospitality clients from California to Bermuda to build their brands, focus on meeting & group sales strategies and drive revenue. Headquartered in Wayne, Pa., the firm provides ROI marketing services including digital marketing and other interactive services; direct marketing; public relations and advertising. For more information, please visit www.btcmarketing.com or follow us on Facebook, Instagram & Twitter.
Contact:
Tom Cancelmo
tcancelmo@btcmarketing.com
610.254.7437
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
