One Third of Upper Upscale Construction Pipeline Has Yet to Make a Branding Decision
PORTSMOUTH, N.H. September 7, 2016 - Analysts at Lodging Econometrics (LE) report that the Upper Upscale category in the U.S. Hotel Construction Pipeline is at 66,303 Rooms/307 Projects. About one third, 20,974 Rooms/101 Projects, have yet to make a branding decision.
Of the 45,329 Rooms/206 Projects that have already made a branding decision, the franchise companies with the largest room-counts are Hilton Worldwide with 15,061 Rooms/78 Projects, Marriott International with 14,381 Rooms/56 Projects and Starwood with 5,839 Rooms/28 Projects.
Hilton's two largest brands in the Upper Upscale Construction Pipeline are: Embassy Suites with 7,150 Rooms/36 Projects and Curio with 2,693 Rooms/16 Projects. Marriott's two largest brands in the Upper Upscale category are: Autograph Collection with 4,666 Rooms/28 Projects and Marriott Hotel with 1,998 Rooms/10 Projects.
About Lodging Econometrics
Lodging Econometrics (LE) is the lodging industry's leading consulting partner for global real estate intelligence. Combining unparalleled industry experience, a real-time pulse on market trends and extensive knowledge of key decision-makers, LE delivers actionable insights that turn their clients' business goals into timely opportunities.
Contact:
Emily Lloyd
elloyd@lodgingeconometrics.com
+1 603.427.9544
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
