Hospitality Ventures Management Group (HVMG) Opens Plunge Beach Hotel in Lauderdale-by-the-Sea, Florida
LAUDERDALE-BY-THE-SEA, FL. ATLANTA, GA. June 14, 2017 - Hospitality Ventures Management Group (HVMG), an Atlanta-based, private hotel investment, ownership and management company, today announced the grand opening of the 163-room Plunge Beach Hotel in Lauderdale-by-the-Sea, Fla. It is the company's fourth recent upscale lifestyle hotel with unique and custom created F&B outlets to be added to the company's portfolio.
“Along with the other three recent additions we have established a strong team of creative operators in this specialized hotel segment,” said Robert Cole, HVMG president and CEO. “HVMG continues to evolve and diversify our portfolio of investment grade hotels. With this growth, we have added significant depth and specialization to create a seasoned upscale lifestyle team. We continue to focus on adding to our portfolio within this segment, and the Plunge Beach Hotel is an excellent property to showcase our skills in this arena.”
Located on 300 feet of pristine beach frontage in the town of Lauderdale-by-the-Sea, Plunge Beach Hotel is designed to offer a distinct guest experience. Plunge Beach Hotel prides itself on its laid back, low key vibe. Focusing less on the glitz and glamour of traditional resort hotels, Plunge Beach Hotel lets guests experience the classic American beach town. With its edgy and contemporary flair, the hip hideaway shuns corporate conformity in favor of an eclectic approach to food, fun, music, technology, recreational activities and accommodations. The hotel is comprised of three individual buildings, each with its own distinct vibe and design aesthetic, offering guests a trio of divergent experiences tailored to their personal taste. The hotel is the ideal location for visitors including divers and fishermen from around the world who enjoy Lauderdale-by-the-Sea's natural reefs for off-shore scuba diving, its renowned fishing pier and walkability to a variety of local shops and restaurants.
The hotel features multiple F&B and retail offerings, all custom created by the HVMG specifically for this project. Backflip Beach Bar is the only true “toes-in-the-sand” beach bar in Lauderdale-by-the-Sea. The bar will serve hotel guests and locals alike, along with Octopus Lobby Gastropub and the Barnacle and Bean Coffee Shop, serving locally roasted coffee, fresh sandwiches and gelato. Flavorful and unfussy, the hotel's food reflects its seaside surroundings.
“Lifestyle hotels are designed for experiential travelers who want a unique stay and something out of the ordinary,” said Richard Jones, HVMG COO. “HVMG specializes in designing and concepting the right fit for a hotel for its individual market. We believe it is vital that these properties are positioned with their own personalities through design, unique guest services/amenities and creative F&B concepts.
“A very important part of the equation resides in a successful F&B solution,” Jones stated. “Once accepted as a loss leader for hotels, optimizing a hotel's F&B program can both improve the hotel's overall bottom line and set the hotel apart from the competition, becoming an instant draw for guests and locals alike.”
HVMG F&B outlets are concepted, positioned and operated to meet the unique needs of each hotel and maximize the market opportunity. F&B revenue currently contributes approximately 20 percent of the company's total revenues and consistently receives high praise from guests, locals and culinary critics.
About HVMG
Hospitality Ventures Management Group is a privately owned, fully-integrated hotel investment and management group that specializes in turning around and repositioning underperforming hotels as well as maximizing the performance of stabilized hotels. It currently operates 31 hotels in 16 states totaling 5,754 guest rooms. HVMG operates independent and boutique hotels, and resorts, as well as full-service, select service and extended stay hotels under the Hilton, Marriott, Hyatt, Starwood and IHG brands. Visit www.hvmg.com for more information.
Contact:
Chris Daly
[email protected]
(703) 435-6293
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